From Facebook Messenger Marketing to Zero Click searches being some of the biggest digital marketing strategies for 2020 companies are calling for best marketing agencies in Dallas to spruce up their current strategies. Would your company use Facebook Conversational Marketing or TikTok? 

Our experts discussed a number of other top digital marketing strategies with Instagram and Facebook videos on our blog last week! Click this link to read more about that.  

Are you ready to dominate 2020? The best marketing agencies in Dallas suggest to keep reading to kill it with digital marketing this year! 

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Conversational Marketing 

When a digital marketing agency speaks about conversational marketing, in essence, they are speaking about real-time nurturing and speaking with a consumer on social media platforms through direct messages! 

This is due to consumers wanting an immediate response to questions they asked on social media. If a company does not have the manpower for this, a great alternative and marketing strategy, is to implement chat bots which answer questions in real time and provide quick results! Now, time to speak about the social media app that has taken over our lives! 

Tik Tok 

TikTok formerly known as Musical.ly has taken the digital marketing world by storm with statistics showing it will continue to grow! There have been over one million downloads of this famous app! (We can’t listen to Today’s Top Hits on the radio. They are all TikTok songs). Over 66 percent of TikTok users are under the age of 30, which means, companies who are targeting Millennials and Gen Z should be on TikTok! 

TikTok uses hashtags to categorize their videos and TikTokers can use the trending hashtags to get their content into the feeds of anyone! This is all in hopes of gaining more followers and going “viral.” Why would a company implement TikTok? That is because TikTok is in the beginning stages of social media marketing with companies. Even the large name companies such as Wendy’s who kill it on social media only have a couple of videos. 

The app is currently working on allowing a company to monetize their videos after enough followers with a form of TikTok money. From TikTok to search engines, here are the biggest trends the best marketing agencies Dallas should be excited for! 

SEO 

As the rise of technology continues, such as voice search, one trend in SEO that is critical for 2020 is featured snippets. A featured snippet is a small block of text underneath a URL that gives a brief description of what that article or website is about. This is a big deal for another reason as well. 

With Zero-Click searches means that searchers find the information without even having to click anywhere. When people call SEO “voodoo magic” this is the moment they are speaking about. What does this mean? These are typically searches for a company’s location, telephone or a quick answer that does not need further explanations. 

Any of the best marketing agencies in Dallas will still conduct SEO research the same ‘ole same way. The biggest change is having a featured snippet that is descriptive and even has the keywords inside of it to answer that zero-search question if need be. On the other hand, a feature snippet can always be modified for other instances besides a zero-click search.