jpg 2020 January 14 by The Creative Monsters best marketing agencies in dallas , dallas marketing The world of digital marketing continues to evolve each year with algorithm changes, SEO updates, Core Algorithm Updates and everything else in between. The industry itself can be a worldwind and difficult to keep track of. Do you even know some things to implement and what to get rid of?
Are you ready to dominate 2020? The best marketing agencies in Dallas suggest you keep reading to kill it with digital marketing this year! Instagram Instagram stories Instagram has over one billion active users each month, but half of these users use Instagram stories every day!
What businesses should know
One-third of the most viewed stories are from companies! Instagram is expecting to continue to grow into 2020 with a 5 percent increase. An Instagram marketing strategy should include these types of social media marketing content along with others that correlate with the company’s overall goals for digital marketing.
Instagram stories continue to be one of the best Instagram features because it provides a company the ability to advertise, reach a larger audience and brings in engagement! An Instagram story is a short video clip that stays on the profile for 24 hours. A company can add that story to their highlights on Instagram and consumers are looking at these stories at any moment!
User Generated Content User Generated Content continues to be a trend in the digital marketing industry that appears to grow in popularity. Research shows that consumers are searching for an authentic branding and company, but how can a company show this? Yup, User Generated Content.
Putting the idea into practice
This content is free, non-sponsored content that is created and posted by real life consumers who love the company’s products and services! A company can ask for consumers to leave reviews on a number of platforms out there, and once these reviews are left, go ahead and use them in your overall digital marketing strategy! Influencer Marketing Instagram is the main social media platform for Influencer Marketing.
As BigCommerce states, “Influencer Marketing is when companies partner with influencers in order to increase brand awareness or conversions among a specific target audience. ” Influencer Marketing has marketing companies and budgets with over half of companies spending HALF of their budget on influencer marketing, but is it worth it? The verdict shows that influencer marketing is worth the investment; however, a company needs to find the right influencer.
This article is part of the Dallas Media Group insights library. For advice specific to your website, market, or technology stack, start a conversation.