jpg 2019 December 18 by The Creative Monsters dallas marketing , digital marketing agency dallas tx , tiktok marketing Digital marketing agency Dallas Tx suggests that you implement TikTok to your marketing in 2020. If you are not with the current times, and have no idea what TikTok is, this blog will explain what it is, why you should be using it and how your brand can benefit from this social media platform. ly and in 2018 then changed its name to TikTok.
The first half of 2018 the app was the most downloaded and by November 2018 it ranked third in the world for the most downloads. By March 2019, there was over one billion installs. Every month, there are more than 500 million people who use TikTok.
What businesses should know
Did you know that 66 percent of TIkTok users are under the age of 30? Yes, that is true TikTok is a social media platform that can be used to post short videos, ranging between 15- seconds and 60- seconds.. You can find anything on TikTok from upcoming comedians, skateboarders, pranks, dances, beauty gurus and more!
As a regular consumer who just downloaded the app, you do not need to follow anyone to see enjoyable content. All you have to do is go on your discover page or look up hashtags. How can I use TikTok in 2020?
Digital marketing agency Dallas Tx says that these are the top five trends you should know about before you implement TikTok into your marketing strategies. Going Viral Smart marketing Split- screen video Memes Be true to who you are We are not saying that everything you post will go viral, but your company can participate in the viral challenges going around. For example, in 2019, Lil Nas X’s song, “Old Town Road” became a challenge.
Putting the idea into practice
Your company can participate in these challenges to attract more viewers to your page. There are now ad-blockers when you are on a browser and over 50 percent of Gen Z is not a fan of ads. When you are marketing to them, it is important to give them their space and not bombard them with information they do not want to see.
TikTok is big on community and that’s one good example of you can market to TikTok users. This leads into our next trend, split-screen videos. Split screen is designed for everyone, using this feature you can put yourself side by side with anyone.
This article is part of the Dallas Media Group insights library. For advice specific to your website, market, or technology stack, start a conversation.