68% of online experiences begin with a search engine. As a business owner, you should make sure that your website is showing up when your customers are looking for your product or service. 

One way to ensure that your website shows up is by having a successful SEO strategy. To have a successful SEO strategy, you need to be using on-page SEO strategies. Our Dallas SEO consultant team has rounded up some of the best on-page SEO strategies for you to use. 

On-page SEO practices

Do keyword research

If you want to improve your website's visibility, the first step is to develop an on-page SEO strategy. This involves conducting keyword research to identify the specific words or phrases that your target audience is using to search for your product or service. You can either do this yourself or enlist the help of a Dallas SEO consultant. The goal is to find keywords that have high search traffic but low competition. By doing so, you can better optimize your website's content to attract more potential customers.

Start using a blog 

If you want to remain competitive online, you need to create a blog for your website that provides valuable content for your target audience. Google recognizes such content as high-value, and it can help boost your website's ranking. As you write this content, it is crucial to include relevant keywords.

Use title tags and meta descriptions

When it comes to search engine optimization (SEO), the two most important elements of a web page are the title tags and meta descriptions. A meta description is a brief summary of the content on a webpage designed to entice users to click through to the page. Meanwhile, a title tag is an HTML code that conveys the title of the webpage. 

To create effective content, you should aim to use concise yet compelling title tags that include the primary keyword for the page. It is also important to keep both the title tags and meta descriptions within their recommended character limits to ensure they are fully displayed in search results.

Use a header to organize your content

In order to ensure that your content is optimized, it is important to use header tags such as H1, H2 and H3. These tags help to keep your content organized and make it easier for both users and search engines to read. The H1 tag should be reserved for the main title of the page, and you can incorporate relevant keywords into your subheadings (H2, H3, etc.) to further optimize your content.

Optimize your images

It's important to optimize not only the content but also the images. Ensure that you use descriptive titles for the images you upload. This way, your images will appear in search results when people search for the product or service. It makes your images accessible to search engines and improves overall page optimization.

Use SEO-friendly URLs

Having well-structured URLs is a crucial aspect of a successful SEO strategy. Your URLs should be concise, descriptive and include relevant keywords. Avoid incorporating special characters, numbers or extraneous words in your URL. A clear and concise URL structure helps search engines to effectively comprehend the content of your webpage.

Start using internal linking

Internal linking is an effective on-page SEO strategy that not only improves user navigation but also assists search engines in comprehending the organization of your website. Use descriptive anchor text to link to relevant internal pages, which provides context to both users and search engines.

Refresh old content

Search engine optimization (SEO) is a continuous and ongoing process. This means that you need to regularly update your content to ensure it is accurate and relevant. It is also important to produce unique and up-to-date content that provides value to your readers. To improve your website's search engine ranking, make sure to include relevant keywords in your content.

Improve your SEO strategies with the best Dallas SEO consultant!

Whether you are looking to improve your existing SEO strategy or start using SEO, Dallas Media Group can help you. Our team can assist from keyword research to SEO management. Reach out to us to get started!