jpg Omaha Media Group https://www. com/images/uploads/monster_gallery/Omaha-Media-Group-Black. jpg 2021 December 15 by The Creative Monsters digital marketing dallas , digital marketing dallas tx , landing page , landing page strategies , why is my website traffic dropping Could old content or landing pages be hurting your ranking?
Well, old content, in general, could be hurting your website’s traffic and ranking in search engines. There are a couple of different reasons why this could be happening, and one of them pertains to old, outdated pages of content that no longer serve their purpose. Whether it is an old product that has now sold out, or expired content and pages if there isn’t a need to maintain or continue to update this page’s content, get rid of it.
What businesses should know
This could be leading to the tell-tale question companies ask themselves, “ why is my website traffic dropping? ” Now, it isn’t all thanks to outdated content or landing pages, but it doesn’t help the situation. This is how your old content and landing pages could be hurting your ranking.
Why is my website traffic dropping? There are about 16 different reasons that your website’s ranking could be dropping and search traffic will contribute to this as well. While exploring those 16 different reasons, how do you know when to keep content versus annex it?
When you should keep old content Ever notice that a blog from three years ago is ranking? Or a service page that was struggling is now bringing in a significant amount of new traffic? While this content is older and took some time to start bringing in traffic, this is a moment when you should keep old content.
Putting the idea into practice
While it might seem as if it isn’t relevant anymore, the fact is, it has now turned into a needed service or product, or for blogs, evergreen content. When it comes to your landing page, if the service is still relevant and the content is a bit older, update it! This can include keywords, content, and even imagery.
The same goes for any older content that is relevant and suddenly ranking. When you should delete old content Our digital marketing Dallas experts highly recommend never “deleting” content, but there are moments when this could work out for the best. However, removing old or irrelevant content could help with ranking because a poor-quality page has been removed and no longer will be indexed.
This article is part of the Dallas Media Group insights library. For advice specific to your website, market, or technology stack, start a conversation.