jpg 2022 November 02 by The Creative Monsters black friday marketing , black friday marketing tips , digital marketing dallas , digital marketing in dallas After enjoying a day with friends and family, many Americans head over to their favorite stores for some Black Friday shopping. 58% of Gen Z, 54% of millennials, 39% of Gen X and 37% of baby boomers spend a lot on Black Friday. Digital marketing experts in Dallas suggest that businesses draw in these anticipated buyers with a great digital marketing strategy.
For those who are unfamiliar, Black Friday is the day after Thanksgiving. It is a day when businesses offer special sales and discounts in-store and online. This day is often considered the beginning of the holiday shopping season.
What businesses should know
Some of the top benefits that businesses receive from participating in Black Friday include increased sales, brand awareness, website traffic and followers. If you want to receive these benefits, you need to start with your digital marketing strategy. Our digital marketing Dallas team has gathered some digital marketing tips to use this year.
Black Friday marketing tips for businesses Promote on social media Social media is a powerful tool to spread the word. Businesses should start promoting their Black Friday sales as early as possible on social media platforms. Promoting the sale can be as easy as creating a graphic, video or highlighting a product.
Remember to use Facebook event features that can help you keep track of who is interested in your event. Support a cause If you want to distinguish yourself from the ocean of holiday promotions, support a charity, community partner or nonprofit organization . This practice can help show your customers that your company is about more than sales.
Putting the idea into practice
It can help you stand out from the nonstop holiday promotions. You can partner up by donating a portion of your Black Friday sales to their cause. Promote this proportion in your social media posts to entice customers to feel good about their purchase with your company.
Set up your social commerce If you want to reach customers that will not visit your physical store, set up social commerce . This strategy uses social media platforms to sell products and services. Facebook and Instagram offer features that let businesses set up shops so they can tag products directly on their posts.
This article is part of the Dallas Media Group insights library. For advice specific to your website, market, or technology stack, start a conversation.