One of the benefits of using digital marketing is having the ability to track all campaigns. By tracking the performance of campaigns, you can make informed decisions about your next marketing strategy. For example, you can review your analytics to see which are the best and worst times to post on social media. 

However, not all metrics are the same. Some metrics give you more insight into your audience's behavior than others. Instead of trial and error, our team wants to share which marketing metrics you should try tracking and how digital marketing services in Dallas can help. 

Three marketing metrics every small business should track 

Social media engagement

You might have heard the term social media engagement tossed around. This term means the measurement of likes, comments, reach and shares on social media posts. Although these numbers might sound like vanity metrics, they give you crucial insights into what customers want to see. 

Keeping track of the number of social media engagements can help you understand what kind of social media content your audience is most interested in. Notice that your customers like more graphics or user-generated content posts? Then, based on your findings, tailor your content to fit your needs. 

Traffic sources

The next metric that every small business should measure is traffic sources. This metric allows you to get a close look into where customers are clicking on your website. Digital marketing services in Dallas experts recommend tracking traffic sources to figure out which digital channels you should be prioritizing and improving on.

Website traffic is categorized in four ways: direct, referral, organic and paid traffic. Direct traffic sources are when visitors type your website’s URL directly in the browser or via bookmarks. Referral traffic comes from other websites. Organic traffic refers to  visitors that come from search engines. Paid traffic is when visitors click on your advertisements. 

Keyword growth

Another important digital marketing aspect every small business should be monitoring is keyword growth. Keywords play an important role in any search engine optimization (SEO) strategy. Getting your company’s website to rank on certain keywords can help increase your organic traffic and generate more qualified leads. 

Since SEO takes time, one way to track processes is through keyword growth. One way you can track growth is with the help of digital marketing services in Dallas. At Dallas Media Group, our team of SEO experts not only monitors your keyword growth but also provides you with ways to improve and enhance your SEO strategies. 

Are you looking for digital marketing services in Dallas?

Contact Dallas Media Group! Our team of digital marketers can assist you in making sure you are tracking all the metrics listed above. Plus, we can create a digital marketing strategy that fits your company’s goals. Contact us to learn more today.