A common web design mistake that small businesses make is using a bad font. Yes, the font on your website does impact your site’s effectiveness. MIT found that fonts have a major influence on how people feel. 

Using the wrong font can negatively affect the way people interact with your website. To avoid this mistake, our web design and development Dallas team created this guide to choosing the correct font. 

What is a font?

The term font is used to describe a collection of characters with a similar design. These characters include letters, numbers, punctuation marks and symbols. Often the terms font and typeface get used interchangeably. 

There is a slight difference between the two - the typeface is a particular set of glyphs that share a common design. An example of a typeface is Helvetica, which has different fonts but is considered the same typeface. 

The four common types of fonts in web design

When it comes to choosing a font for your web design, there are four you should consider: 

• Serif = traditional and reliable 

• Sans serif = modern and stylish 

• Hand-written scripts = cursive fonts 

• Display = unique and expressive 

How fonts and web design go together

When an Internet user clicks on your website, you want them to be able to find the information they need without any hassle. If your website has an unreadable font, then Internet users are more likely to click off your site. That is why it is critical for businesses to choose a readable font when designing their website. According to our web design and development Dallas team, here are some things to consider when picking a font:

• Readability

• Size

• Spacing

• Colors

• Loading time 

The best fonts for websites

Open sans 

This font is a readable, neutral and minimalist font to choose from. This font is considered to be one of the best fonts for user experience (UX) and readability. It is perfect for print, web and mobile interfaces. 

Montserrat

This font has a geometric look that makes it easy to read regardless of whether it is lowercase or uppercase. It looks great anywhere on any website. This font is considered to be a bold and youthful font. 

Fonts to avoid in web design

Comic Sans

There is a reason why Comic Sans is the font that everyone hates. Businesses should avoid using this font on their sites because it gives unprofessional vibes. Its design is better associated for children's comic books and cartoons.

Brush Script MT

This font has a brush-written look, and lowercase letters are connected to give it a handwritten look. It should be avoided for website use because it might not be readable to some users. It is better to leave this font for your social media images once in a while. 

Hire a web design and development Dallas company for your website redesign! 

Whether you are looking to redesign your current website or create a brand new website, hire Dallas Media Group. Our web designers and developers will build you a custom website giving your company the professional brand and technology it deserves. Contact us to learn about our web design and development services.