jpg 2023 January 18 by The Creative Monsters how to prepare your website for the new year , web design and development dallas , web design and development in dallas Would you buy a product from a business that looked disorganized or gave you a bad customer experience? If you are like the average consumer, then probably not. Just as you put extra care into making your physical location look presentable and enjoyable to customers, web design and development Dallas experts suggest doing the same to your website.
The first impression of your website matters when building a successful website . A study found that you only have about seven seconds before a person decides whether they want to click off your page or keep reading it to explore. Our web design and development Dallas experts have outlined some things you should do to make sure your website is ready for the new year.
What businesses should know
How to prepare your website for the new year Make sure your website is working fast An aspect that consumers consider when clicking on a website is speed. One in four visitors will abandon a website if it takes more than four seconds to load. So your goal for your website should be to load in less than four seconds.
Set time aside and check out the loading speed of your website. There are tools available that can help you measure it, like Google PageSpeed Insights. This tool gives your website a score and then explains why Google gave it that score.
From there, you can make the recommended changes or hire a web design development Dallas expert to do it for you. Refresh your website’s content When your customer clicks on your website, you want them to find correct and up-to-date information. That is why you should add updating your website’s content to your to-do list.
Putting the idea into practice
If you are an e-commerce company, then you should also make sure your products are updated as well. Remove any items that you no longer have in stock or do not plan to bring back. As for your website’s content then, you should update your: Store hours Directions Contact information Products Return policy Staff information Update your website's security Your customers' security should be a top priority.
You should take time to ensure your website's security is up to date. This can mean several things, such as making sure your WordPress has the latest updates installed or ensuring your website is secured with a secure sockets layer - SSL . This kind of security helps make it harder for hackers to intercept the data that is coming into and out of your website.
This article is part of the Dallas Media Group insights library. For advice specific to your website, market, or technology stack, start a conversation.