jpg 2020 April 22 by The Creative Monsters covid-19 business tips , pay per click dallas , pay-per-click As hundreds of thousands of business owners have seen a change during COVID-19, their marketing strategies have also been shifting. On average, pre COVID-19, small to large businesses were spending $10,000 a month on Pay-Per-Click- (PPC) ads and industries such as retail were spending up to millions of dollars annually on PPC ad campaigns alone! However, during COVID-19, the retail, travel, bars, restaurants, conferences, sporting events, gym facilities and other industries are all seeing a very fast downward trend with no indication of when this trend will start to rise again.
With so much changing each minute, hour and day, it is even more time consuming to start monitoring and managing a PPC ad campaign than ever before. This is why our pay per click Dallas experts are here. We compiled a list of our top recommendations on how to improve your overall campaigns and SEM strategies !
What businesses should know
Copy is everything With PPC ads, copy is one of the most critical components of a successful campaign; however, during this time of crisis the copy of an ad is even more critical than before. As WordStream said, “if your ad copy sucks, you’re not going to see the return you hoped for. Ad copy is just like click-bait, and we hate to say it, but it is true.
Click bait is what brings those potential consumers into the landing page from search engines. The most important thing to remember is that no one clicks on a PPC ads because they think the ad is cool. A person clicks on an ad because it helps them to finish something.
Whether it is purchasing a product, learning more about X topic, finding an outsourced agency and the list continues from there. No matter the type of ad that is running- the goal in mind is to always bring in the best leads with the budget that the client has set in place. If the client is yourself and you have an internal team working on PPC ads, how is their campaign going?
Putting the idea into practice
The copy should have the discount first and foremost or what brings in your searchers. Here are two great examples of PPC ads when a searcher types “PPC management” into Google. “Zero BS, 100% results, always.
” What are business owners searching for? The landing pages take them right to case studies that show previous client’s results and the contact us page. Simple, effective, but could be better!
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