jpg 2022 January 12 by The Creative Monsters pay-per-click , ppc ads , ppc dallas What is PPC? The entire goal behind pay-per-click, or PPC, advertising is to get consumers to click on an advertisement set in Google to convert said customers into purchases or leads. How PPC works PPC falls under two different types of SEO strategies.
They are Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Search Engine Marketing works directly alongside Search Engine Optimization or independently depending on the overarching strategy that will be set in place. Despite the number of ad blockers, security, and privacy issues on the rise, 90 percent of internet users see Google Display ads.
What businesses should know
If you want to talk efficiency in the overall marketing campaign, Google is still one of the most common advertising platforms for companies. A Dallas search engine marketing expert will work on optimizing your advertisement based on keywords and SEM strategies set in place. Once these are optimized and set into place, a landing page will be created to ensure that proper analytics are tracked and ROI will be clear and concise.
If the advertisement is sent to an already existing service or product page on the website, it can misconstrue the results due to the inability to see how many consumers finished the final action in their journey from ads or organic traffic. Why is this all important? It’s because an ad always needs a headline, description, and URL to go to.
Without all of these components working together, your PPC ad can fail. When a Dallas search engine marketing expert handles all of your PPC advertisements this expert will be searching for the best keywords, copy to add to the advertisement, and the lowest price while winning the top three spots for that advertisement. For companies who are selling seasonal clothing, if consumers were to search for “cute fall clothes” the results that populate are based on a number of factors and criteria set in place, but as one can see, the ads are populating first.
Putting the idea into practice
Research from WordLead shows that 65 percent of consumers click on ads when making their purchases. When a consumer clicks on one of these top four results, the company will be charged the amount of money set in place by Google. The average cost per click (CPC) is dependent on the industry.
There are several different industries our Dallas search engine marketing experts notice have higher CPC than others. Yes, even if a customer clicks on the link, but does not end up converting, the cost will be implemented into the budget set in place. It is equally important to touch on the fact of maintaining and managing PPC advertising.
This article is part of the Dallas Media Group insights library. For advice specific to your website, market, or technology stack, start a conversation.