Flooring is flooring, and that is the fact, but as a flooring retailer, you know it is imperative to lay down the foundation of a floor before replacing it with beautiful new ones. How is your digital foundation? 

Not sturdy? Needs replaced sooner than later? While your website is probably okay, maybe just fine, consumers will not tolerate a website that is “just fine”. Research shows that 57 percent of consumers will not recommend a company with a poorly designed website on mobile. 

The information that is currently available on the website is the first impression of the digital realm for any company, and consumers are continuing to disengage from companies with “just fine” websites. 

It is no longer an option to an outdated website and digital presence. This is why you should invest in a new website. 

1. The shift in the target audience

Your target audience and new-age consumers, expect omnichannel experiences and a different level of customer care and service. If the pandemic has taught companies anything, it is that an online presence, and a good online presence, are imperative for the success of the company. 

The shift in the target audience that many companies can see is a larger majority of Millennials purchasing their products or services, and slowly behind them is Zennials and Gen Z. These target audiences are tech-savvy consumers who are searching for online products and services over in-store options. 

As Gen Z gains purchasing power,  convenience, 24/7 customer services, and delivery or shipping options are part of their most significant needs. 

And to be honest, most consumers do not want to call a company but rather fill out a contact us form and hear back as soon as possible. While brick-and-mortar stores still hold their place, Gen Z prefers online shopping, apps, and social media, while Millennials prefer chatbots and instant messaging for convenience. 

With this in mind, what would be one of our website design and development Dallas experts’ suggestions when it comes to catering to this audience while improving lead generation? 

Welcome to the eCommerce world. 

2. Turn into an eCommerce flooring company

You sell the best flooring products in the area, and even the region, but if consumers can only purchase these products  in a store-front, you are losing out on valuable leads and sales. 

As a company in the retail industry, it only makes sense to have a fully optimized product catalog on your website to set you up for success. 

The truth is that Lowe’s, Home Depot, and other larger retailers who provide these products have an online presence that allows them to sell products in multiple stores and digital spaces. 

Small businesses and companies can still reap the benefits of selling their products online because it provides an opportunity to diversify your audience, reach new customers, and accommodate and provide a better experience for your younger-generation customers. 

While these are both nails to hammer down, before you can bring in those consumers and leads, you need to show and build credibility. 

3. Credibility 

This can be a difficult part of the process our website design and development Dallas experts have to explain along with our marketers. While all of this is in motion, and it is getting closer to launch, if there was little to no brand presence before this, you do have to establish the brand and credibility with consumers and search engines alike.

You are a brand new business online, and while you might have a strong, positive, and credible presence in the industry or community, this starts all over again when it comes to the digital realm. 

With the right website design, content, SEO strategies, and even social media marketing, a flooring company can find themselves selling more flooring than they can handle, but it takes time. 

These are three reasons why if you find yourself saying, “my flooring website is fine” it is time for an upgrade. Dallas Media Group has in-house website design and development Dallas experts along with a marketing team.