A brand and a logo are both important entities of a company, but they are not the same thing. This is a common misconception with clients because they both work together like a peanut butter and jelly sandwich. 

What are consumers saying about your company when no one is in the room? Are you as credible as your own company perceives itself? This is a good question for every company to answer. 

As Scott Cook states, “a brand is no longer what we tell consumers it is- it is what consumers tell each other.” This is the difference between a brand and a logo and how these two notions work together every day in a company. 

What is a brand? 

A brand is what a company is known for whether that be the public’s perception of the company or what it is known for in search engines. Which name-brand coffee chain would you prefer? Starbucks or Dunkin’ Donuts? 

There is a clear loyalty between those who are Starbucks versus Dunkin’ Donuts people and those consumers will drive or walk farther just to go to their favorite coffee shop. 

In search engines, when it comes to SEO, this is where branding is so important because when a consumer searches for a query, whatever results populate are what those companies are known for in search engines, but how consumers find them. 

What is a logo?

A logo is an easily recognizable graphic that distinguishes companies from one another. A great example is Nike versus Adidas. The Nike logo is easily recognizable and holds a certain status with consumers. In a world that is full of graphics and designs that are competing against each other from rising startups to the most well known companies out there, a logo design can make or break a brand. 

What is the difference between a brand and a logo?

Here is a great example of the difference between a brand and a logo from Impulsive Creative. 

As one can see, a brand and a logo work together to create the brand identity, but at the end of the day, these two things are very different. The logo is the top of the mountain cap with snow, but the climb to the mountaintop is the branding behind it all. The struggle, the wins, the gain and everything else in-between is the brand. 

In the sense of the climb up to the mountain top, there is the SEO strategies, PPC strategies, social media marketing, email marketing and everything else in-between. This helps consumers and potential partners to learn more about your company and create a strong brand presence on the right marketing omni channels. 

A brand’s presence is what helps its logo stand out. A stand out logo might help a brand be more identifiable and spark a consumer’s notion of said brand, but there is a difference between a brand and a logo.