jpg 2021 August 11 by The Creative Monsters brand reputation , branding , companies with the best digital marketing , digital marketing , social media marketing Social media marketing has provided companies the ability to grow their online presence, visibility, and credibility with thousands to millions of consumers across the globe, but the campaigns are only as strong as the strategies behind said campaigns. There are brands that are dominating the social space, but what brands can every company and small business learn from? Here are four companies with the best digital marketing strategies!
GymShark GymShark is one of the largest well-known brands of athletic and leisure apparel across the globe. GymShark’s success can be attributed to its successful brand deals with influencers . From Olympic athletes to lifestyle and fitness influencers, GymShark has been able to create a brand that has over nine million followers on Instagram alone.
What businesses should know
On average, there are 100 posts a day that are related to GymShark, with a large majority being image-based content. Hype Auditor shows the breakdown of their influencer marketing strategies. Not only does GymShark have their GymShark athletes, these athletes often release their own limited-time clothing with GymShark.
A great example of this is with the influencer Whitney Simmons. Whitney is a GymShark athlete who is a lifestyle and fitness influencer who has released several exclusive clothing lines with GymShark. Her social media posts reach her audience of 3.
2M followers on Instagram alone and GymShark is able to share and utilize this content for their own social media marketing strategies. Starbucks Starbucks has over 30,000 chains worldwide and from their seasonal drinks to their everyday menu items, Starbucks is one of the companies with the best digital marketing strategies for several reasons. Starbucks puts an emphasis on their signature drinks, and with their drinks, their Instagram is very aesthetic with some user-generated content (UGC) in-between those aesthetics.
Putting the idea into practice
However, with consumers expecting companies to take a stand on social movements and environmental practices, Starbucks has been able to take both of these responsibilities into account with their marketing strategies. From the trial of Derek Chauvin, the Black Lives Matter movement, switching their lids, and COVID-19 releases and updates , Starbucks has been able to strategically and politically take a stand on these issues and show their action of the movements. Chipotle Chipotle is one of the largest fast-food tex-Mexican restaurant chains that is excelling at their social media marketing strategies from Instagram to TikTok!
What really makes Chipotle so great at its marketing strategy is the simplicity in the marketing. While it is “simple” this doesn’t mean that the marketing is subpar compared to other companies. Chipotle has a strong Instagram presence with a team that is awesome at answering questions and each and every comment left on their Instagram posts.
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