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jpg 2020 February 12 by The Creative Monsters digital marketing agency dallas tx The U. Small Business Administration suggests that at least 7 to 8 percent of gross revenue should be spent on digital marketing efforts. After reading these statistics for all companies to bookmark, it might become apparent that your company is falling behind in the digital marketing world!
What businesses should know
90 percent of searchers haven’t made up their mind about a brand before starting their search! When a consumer starts to research products or services, they often start with Google or social media platforms! What is showing in the SERPs?
Our experts are hoping it is a company’s website and their social media handles, not bad press! First impressions are everything in today’s world, and because of this, it is imperative that a company gives off the best first impression from a website that loads in less than two seconds to killing it on their social media platforms. Local searches lead 50 percent of mobile users to visit stores within one day.
Local SEO refers to local search engine optimization that brings in targeted local traffic to a company’s website! It is estimated that 46 percent of searches have a local intent and 50 percent of mobile users visit a store they found on Google within one day! A company can garner an in store lead within 24 hours by having local SEO on their website!
Putting the idea into practice
For every dollar spent on Google Ads , businesses make an average of two dollars in revenue On average, there are 160 billion searches per month on Google! The strategy with Google Ads is called Pay Per Click (PPC) and it is a form of digital marketing that allows for a business to bid, win and advertise on Google and other search engines. Not garnering the leads and traffic that you were hoping for?
Launching a new product or service? A PPC ad with the perfect landing page is what our digital marketing agency Dallas TX would suggest! Over 51 percent of smartphone users have found new brands or products while searching from their mobile devices.
This article is part of the Dallas Media Group insights library. For advice specific to your website, market, or technology stack, start a conversation.