The U.S. Small Business Administration suggests that at least 7 to 8 percent of gross revenue should be spent on digital marketing efforts. After reading these statistics for all companies to bookmark, it might become apparent that your company is falling behind in the digital marketing world! 

1. 90 percent of searchers haven’t made up their mind about a brand before starting their search! 

When a consumer starts to research products or services, they often start with Google or social media platforms! What is showing in the SERPs? Our experts are hoping it is a company’s website and their social media handles, not bad press! First impressions are everything in today’s world, and because of this, it is imperative that a company gives off the best first impression from a website that loads in less than two seconds to killing it on their social media platforms. 

2. Local searches lead 50 percent of mobile users to visit stores within one day. 

Local SEO refers to local search engine optimization that brings in targeted local traffic to a company’s website! It is estimated that 46 percent of searches have a local intent and 50 percent of mobile users visit a store they found on Google within one day! A company can garner an in store lead within 24 hours by having local SEO on their website! 

3. For every dollar spent on Google Ads, businesses make an average of two dollars in revenue

On average, there are 160 billion searches per month on Google! The strategy with Google Ads is called Pay Per Click (PPC) and it is a form of digital marketing that allows for a business to bid, win and advertise on Google and other search engines. Not garnering the leads and traffic that you were hoping for? Launching a new product or service? A PPC ad with the perfect landing page is what our digital marketing agency Dallas TX would suggest! 

4. Over 51 percent of smartphone users have found new brands or products while searching from their mobile devices. 

Mobile devices account for over half of all organic searches in the United States! As this continues to increase with voice search estimated to affect 50 percent of searches this year alone, a company has to tailor its website and content to be mobile-friendly! From social media platforms to Yelp reviews, a local business can garner the attention of consumers with their website being responsive! 

5. Over 63 percent of companies state that “generating traffic and leads is their top marketing challenge.” 

Leads, website traffic and more leads. As a leading digital marketing agency Dallas TX our company hears this quite often. A small to large sized company knows the struggles of generating traffic and leads, and getting qualified leads and traffic at the most. 

This all starts with an effective website design and development that allows for proper lead generation! Yup, this is a blog about digital marketing statistics but we are speaking about website design and development! A bad website design and development could be the exact reason that a company is not getting traffic or leads. 

6. 63 percent of companies do not have a documented content marketing strategy in place. 

The pain, the agony, the downright horror of this marketing statistic! Content is king stated Mr. Bill Gates himself! In order for a campaign to work, a company needs the copy to execute it. One of the reasons that content marketing has been around since the dawn of the digital marketing world is because YOU need it. 

The issue with content marketing is that companies do not have the manpower, time or patience to set a strategy into place. As a digital marketing agency Dallas TX, we will be the first ones to admit that content marketing is a labor of love. 

The thing with content marketing is that it is evolving into more than social media posts and blogs! With consumers searching for instant gratification and a personalized experience for their search results, a company has to stay competitive from video marketing to interactive photos and ads! Yikes, this can be a lot for ANYONE to handle on their own. 

7. On average, 1.57 billion YouTube users will watch five billion videos EVERY DAY!

YouTube is the second largest search engine out there with the top viewed and ranking videos appearing on Google’s search engine. In return, ignoring YouTube is not possible. Where can a company start? How-to videos are often the most commonly searched and viewed for companies. 

8. 47 percent of internet users globally use an ad-blocker. 

Consumers hate ads. Digital marketers live in trying times. As online advertising spending continues to increase so does the ad blockers on computers! 

9. Consumers spend over five hours per day on their smartphones

This one is shocking, but at the same time, not as shocking as we thought. A consumer spends five hours or 24 hours on their smartphones scrolling through TikTok, Instagram, Facebook, playing games, watching YouTube and SO much more! 

10. 86 percent of people look up the location of a business on Google Maps.

What is the first thing you do when someone recommends a company to you? Our experts assume that 90 percent of the time you look them up on the Internet! How can consumers find you on Google Maps? Make sure to have an updated Google My Business account.  

These are the top 10 digital marketing statistics that all companies should be aware of this year and moving forward! As a company, are you falling behind on any of these strategies? 

For help with these strategies and others, please contact us today!