Just when you thought there were already too many social media platforms, here comes another one. On July 5, 2023, Meta launched Threads, which is considered a Twitter competitor. Although it was just recently launched, this app has already reached 150 million users within two weeks. 

It quickly became the number one app on Apple’s App Store and a top trending topic on Twitter. As it is stirring up conversation, this social media app quickly becomes an ideal alternative to Twitter. Our Dallas social media company experts want to share their initial app observations. 

What is Threads?

Threads is a microblogging app similar to Twitter. Users can share text-based updates, photos and videos, as well as like, reshare and comment on posts. It allows users to join in conversations with the public and Instagram followers.

How to get Threads?

Users can easily create a Threads account by logging in with their Instagram account and by importing their data, including usernames and settings. This transfer of data makes it easy for users to also follow those they already follow on Instagram. However, right now, the app is not available in Europe. 

What’s the difference between Twitter and Threads?

Threads and Twitter have some differences. Currently, Threads has no ads, it is only organic posts. That means that users will just see posts suggested by the app or shared by the people they follow. If you have a paid social media verification, that will not transfer to Threads. 

As of right now, only notable people have verification marks on the app. Lastly, there is no direct messaging option between people. The only way to talk to others in the app is through commenting or resharing.

What features does Threads have?

Threads is a social media app that allows users to share text-based posts, photos and videos up to five minutes long. It has a 500-character limit for posts and allows users to interact with others by liking, commenting and resharing posts. Another cool feature is that it allows Thread users to share their Threads posts to their Instagram stories. Thus, allowing for cross-promoting between social media platforms.

What should be your Threads strategy?

As Threads is a new social media app, it is not necessary to have a solid strategy yet. Our Dallas social media company team recommends that businesses focus on experimenting and exploring the app, connecting with their community and taking their time. 

Start exploring the app by downloading it and seeing what other brands are currently doing. For example, Wendy's, which is known for its Twitter presence, joined Threads and is testing its posts by using a similar Twitter strategy.

After you have explored, engage with others' posts and those in your community. It's likely that your Instagram followers will follow your brand on Threads too. Lastly, take your time. The app is new, so it will keep evolving and changing over time.

Improve your social media strategy with the best Dallas social media company!

With so many social media platforms available, it can be hard figuring out which ones your company should be active on. At Dallas Media Group, our team of social media experts will create and execute a social media strategy that helps your brand grow its digital presence and reach KPIs. Reach out to us today!