Instagram Reels is the latest feature that allows users to share short-formed videos on the internet. It has become Instagram’s answer to competing with TikTok. 

Our Dallas social media company believes that adding Instagram Reels to your existing social media strategy can help boost your engagement and reach a brand new audience. 

A report found that 9 out of 10 users watch Instagram videos weekly. It has become Instagram’s fastest-growing feature worldwide. Are you ready to start using Instagram Reels? Check out these Instagram Reels ideas to try. 

Instagram Reels ideas for businesses

Do internet trends

Although there is a joke that trends are delayed on Instagram Reels, they are still powerful. You can use trends to increase your engagement and reach. Be sure to choose trends that relate to your industry. Do not just jump on a trend because it is “trendy.” How can you see what is trending? Scroll the Instagram Reels app.

Show what a day in your company looks like

One of the ways to market to younger generations, especially Gen Z, is by being authentic. You can show a more personal side to your business by showing behind-the-scenes footage of your company. Take your followers on a tour of your office, introduce employees or show how products are made. 

Educate your users

You want to become an expert in your industry to build a trusting relationship with your followers. Share some educational information and tips about your industry. Creating evergreen content videos will help with searches. When people search for those topics, your videos will be sure to show up.

Answer FAQs

Another way to provide value to your followers is by answering their questions. Answer some of the common questions you get in direct messages or comments. You create a 15 to 30-second  Reel answering each question. Then you create an Instagram story highlight to pin them to your profile. 

Showcase your products or services

You want to showcase your products and services to entice people to buy them. That is why a Dallas social media company team suggests you create Reels of you showcasing your products or teasing the launch of a new product. It will help people picture themselves using your product. 

Reshare Reels 

Do you get tagged in people’s Reels? Reshare them! People want to see other people using your products or services. It is a great way to increase trust with your followers. However, be sure to ask those who tagged you first if you can reshare the video onto your feed.

Need help managing your company’s social media? Hire a Dallas social media company!

At Dallas Media Group, we have a team of professionals who can help create and manage your company’s social media. Our experts stay on top of the latest social media trends and changes to get you the best results. Contact us today to get started!