In today’s day and age, the first thing that your customers will see before they set foot in your business is your website. According to a news report by Visual Objects, 76 percent of consumers look for a company’s online presence before visiting the physical location. 

So your website must make an excellent first impression. The best way to make sure your site makes a good first impression is by avoiding some of the common mistakes small businesses make when it comes to their websites. Our web design and development Dallas team wants to share some of the common website mistakes we see and how to fix them. 

Forgetting about SEO

If you are a small business with a physical location, chances are you want people to visit your storefront. Not designing or developing your company’s website with SEO in mind can hurt your chances of your website being found on search engines. Almost one-third of consumers in the U.S. will use the Internet to search for local businesses every single day. 

So if your website is not showing up in these searches, you could be losing valuable leads. You can make sure your website is search engine friendly by hiring a web design and development Dallas company, Dallas Media Group. Our experts can design a site that can be crawled faster and easier by search engines. 

Not having a clear call to action

A call to action (CTA) is the part of a website, advertisement, or content that directs the consumer to take the next step. As important as this element is to any website, many small businesses tend to forget it. Small Business Trends reports that 70 percent of B2B websites lack a call to action. 

Avoid this mistake by adding a clear call to action to your business’ website. Experts suggest the best spots to add a call to action are the top, middle, bottom, and footer of any website page. Some examples of good calls to action (CTAs) are:

• Subscribe

• Sign up

• Buy now 

• Order here

• Donate today

• Learn more 

Not having a unique design 

When Internet users click on your small business' website, you want them to remember your site. However, that might not be possible if your website looks like the million others on the world wide web. When designing your small business' website, you want it to be as unique as your brand but also functional. 

You can translate your website's branding on your website with the help of a web design and development Dallas team. Our team takes a blank canvas and carefully crafts a unique website that reflects your company's history, vision, message and industry. They study your company and industry to make sure we are utilizing the right approach.

Hire a web design and development Dallas company!

If you noticed any of the mistakes listed above or want to redesign your site, hire Dallas Media Group. We have a team of experienced web designers and developers who provide quality web design, consulting services and high-end web development to our clients. Contact us to learn about services.