One of the best places you can reach your customers is through their emails. Most people check their email at least once a day. In the United States, 49% of employees check their work email as frequently as every few hours while they are off duty. 

Our email marketing services Dallas team believes that, in order to get the best results from any email marketing campaign, you should take into consideration the time when you send out your emails. Check out this guide to learn what the best times to send out emails are in 2023. 

The importance of timing on email campaigns

Just like you do with social media posts, you should be thinking about what time you are sending out emails. You want to reach your email subscribers when they are more likely to open their emails. A report found an email’s open rate drops to about 1% after 24 hours of sitting in an inbox. So if your subscribers do not open your email the first day, they will probably never open it at all. 

The best and worst times of the day to send out emails

The best times 

Before you start scheduling your emails, you should first look at your analytics. Looking at how well your emails have previously performed at different times will help you make informed decisions about when to send out your email marketing campaigns. Then you can compare your findings to the results that experts recently found. If you do not have any data, then consider testing out the times that experts have found. 

The best times to send out emails in 2023, ranked according to experts, are 10 a.m., 9 a.m., 8 a.m., 1 p.m. and 3 p.m. These times are considered to be the best because they are the times that people are most active on their phones. At the start of the morning, most people check their phones to see what they missed. 

Then most people check their emails around lunchtime to see any new updates they might have received. Around 3 p.m., some people mentally check out for the day and scroll to see what is occurring. 

The worst times

Just as there are good times to send out emails, there are also times you should avoid. One common email marketing mistake to avoid is sending out emails at the wrong time. Experts suggest you avoid sending any emails from 7 p.m. to 2 a.m. During these times, you have a small chance of getting your emails opened. There is low engagement with emails during this time because people are winding down from work and spending time with family and friends. 

The best and worst days to send out emails

The best days 

When it comes to sending emails, some days are better than others. Of course, this depends on the industry. The best day to send out emails is Thursday, which has the highest open rate each week. The second-best day is Tuesday. 

The worst days

As for the worst days to send out an email, the worst would have to be Saturday, followed by Sunday. The reason is that most people do not interact with their emails during the weekend. If you do send out emails over the weekend, you can see low engagement rates. 

Let an email marketing services Dallas company manage your emails!

At Dallas Media Group, our team can help you implement an email marketing strategy. We can tackle the email marketing and promotion work for your business by utilizing our experience in promoting email campaigns. Contact us to learn more today!