The very first impression of an email marketing campaign is the subject line. As a society we always say, “don’t judge a book by its cover” but to be honest we judge a book by its cover and an email by its subject line. An enticing subject line is essential for any successful digital marketing campaign.

Over 320 billion emails are sent each and every day. These range from emails from friends and family members to client emails and email marketing campaigns. On average, 9 to 5’er gets 121 emails per workday. How many emails are you getting per day? More or less? 

As business owners, entrepreneurs and marketers, we ask you this question, “What makes you open an email marketing campaign?” 

More than likely it is the subject line. It is important to craft subject lines that grab the attention of subscribers because this will be the deciding factor of conversions rates and open rates. 

When it comes to crafting the perfect subject line, marketers need to stay up-to-date with spam triggers and assess the email subscriber’s needs, behaviors and interests. 

Here are four ways to help email marketing campaigns perform better over time. 

1. Personalization

Dallas Media Group provides email marketing services Dallas to all our clients which allows for personalization with their campaigns. Monstrous.Email gives the ability to collect first and last names along with other critical information when a potential customer and client sign up for email marketing. 

Personalization does not have to be difficult. It can be as simple as adding, “Hello Ashley, how are you?”  or it can be campaigns that are crafted to seem individualized to every client and subscriber. 

Personalization can be successful with segmentation. Email marketing segmentation allows for a marketer to put their subscribers into lists depending on why they subscribed. 

A great example of this is a company that sends out a new email blast that has a coupon. A number of customers subscribe to this because they want the coupon, but the next email you send without one, they unsubscribe so that tells a marketer that this subscriber only wants sales and deals. 

On the other hand, other subscribers could want more information on the company’s products and/or services depending on why and when they subscribe to get emails. 

2. Don't mislead

Copy is everything. It is critical to make sure that the subject line is what the email is about. One reason our email marketing services Dallas experts found why subscribers unsubscribe from email campaigns is because the emails are misleading. There is a misconception that a bit of marketing jazz will help get people to open the campaign, but in all reality, it really does the opposite. 

For example, if a company makes promises in their email subject line and fails to deliver in the mail content, subscribers will quickly realize it and possibly unsubscribe. 

3. Offers and discounts

This is where a company can over deliver and execute when it comes to email marketing campaigns. It is important to put the offer and discounts in the subject line with the specific discount. Whether it is 10 percent off or 75 percent off, you want to grab the consumers’ attention. 

As consumers ourselves, our marketers can say that a good email marketing campaign is everything. Research also shows that email subscribers are more likely to open an email when the subject line gives the illusion of “free stuff.”

Therefore, try and include free offers and discounts in your subject line to capture the attention of your consumers.

4. Timeliness and relevance

Timeliness and relevance are two important factors in marketing, especially during COVID-19. Sending an email at the right time with the right subject line is an art all within itself.  A prime example is the other day when our marketers were scrolling through Facebook. 

Bath and Body Works is a company that is wonderful at their email marketing campaigns; however, while everyone is washing their hands an example was made of this company. 

Consumers were stating that their candles were burning all day, hand sanitizer was depleting and moms with boys are struggling to keep up with the smell inside the bathroom and bedrooms. What should the company do? 

Promote their other products and services, at this point in the game, we all have enough hand soap and do not need more, but candles would be wonderful! This is a great example of timeliness and relevance due to the fact that consumers are ASKING for different promotions. 

Listen to consumers because they subscribe to an email list to receive the latest information and updates on products and services. 

Hire us

At Dallas Media Group our marketing professionals provide the best email marketing services Dallas in the city! DMG are leaders in digital marketing that can help you turn your email marketing campaign into a success story. Contact us today to consult with our team of experts.

What are the benefits of email marketing?

There are several benefits for launching, prodcuing and continuing to execute an email marketing campaign:

• Reach a larger audience
• Branding efforts
• Increase website traffic
• Boost sales
• Makes content marketing simplier
• Build stonger, more personal relationships