The next big thing to hit social media is no longer TikTok but social media verification. Social media platforms - like Twitter, Facebook and Instagram - are now allowing users to pay a subscription to get a checkmark next to their names. 

This social media feature is now available in the United States. As we provide Dallas social media marketing services, we have gotten a lot of recent questions 

What is social media verification?

Social media verification is essentially a checkmark that platforms give a social media account. It displays a page's credibility. How it used to work is social media platforms would decide who gets a checkmark. Now, users can get a checkmark by paying a subscription fee. 

Twitter verification 

Twitter was the first platform to announce this feature. Twitter Blue subscribers can get a blue or gold checkmark by paying a subscription. The cost for subscriber-only features starts at $8 per month if you sign up on the website and at $11 per month if you’re on iOS or Android. Businesses will receive gold checkmarks, regular people will have blue checkmarks and government and other multilateral accounts will receive gray checkmarks. 

Meta verified 

Meta is the parent company of Facebook and Instagram. It has also rolled out a verification feature in the United States for Meta subscribers. The price for this subscription is $14.99/month for iOS/Android or $11.99/month on the web (Facebook only).

The pros and cons of paying for social media verification

Pros

Build trust

Trust is a very important thing between a company and its audience. One way you can build trust is by proving your business is real. Paying for a verification subscription can show your business is legitimate and encourage people to follow and buy your products. Twitter and Meta go through a verification process to make sure the accounts that are verified are real businesses and people. 

Extra security

Nowadays, adding extra security to social media accounts is important. There have been countless reports of unverified accounts getting hacked. Paid subscription verification can keep your account safe with its two-step verification feature. That way, you can ensure your account is safe at all times. Meta also introduced a proactive account monitoring system to ensure that your account does not try to get impersonated. 

Increased visibility

Not only will your account get a checkmark, but you can also increase your account's visibility. Meta's verification states that it would expand the reach with increased visibility to accounts with Meta verification. Plus, it will also increase your trustworthiness, so when people see your post, they will likely trust it. 

Cons

Monthly costs

The only major disadvantage of this service is the cost. You would have to factor this cost into your yearly social media budget. This could be a disadvantage to small businesses or startups that do not have big budgets. But also, this feature could be a great way for small businesses to improve their visibility across social media platforms. 

Hire one of the best Dallas social media marketing services!

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