jpg 2023 March 01 by The Creative Monsters dallas social media marketing services , instagram story highlights , instagram story highlights for businesses , social media marketing services in dallas Instagram continues to be a popular app among millennials and Gen Z. This photo-sharing platform has at least 1. 318 billion users around the world.
It has become a powerful platform for businesses. You want to make sure your Instagram profile is in tip-top shape so people will hit that follow button. One way small businesses can improve their social media presence is by using Instagram story highlights.
What businesses should know
You can do it yourself or by getting Dallas social media marketing services . What are Instagram story highlights? Instagram story highlights are a feature that allows users to pin their Instagram stories to their profiles.
Typically, Instagram stories disappear after 24 hours. By highlighting a story on your profiler, you can allow users to continue viewing your stories after 24 hours of being posted. It allows you to showcase your company’s unique features.
How to add highlights to an Instagram profile Adding highlights to your Instagram profile is very simple. You can do it yourself or by hiring the help of Dallas social media marketing services. All you need to do is: Click the plus sign on your Instagram profile Choose the past stories you want in a highlight Name your highlight and choose a cover picture Add new stories to the highlight by clicking on the highlight button when uploading it Ways companies can use Instagram highlights Spotlight your services and products Showcase your products and services by creating a highlight.
Putting the idea into practice
You can add pictures and videos that show customers how to use your products and services . Do not forget to add links to those posts. Instagram now allows users to add links to Instagram posts.
So you can direct users to those landing pages. Showcase your earned media Earned media is any form of media that businesses gain for free. This often comes in the form of reviews and testimonials .
This article is part of the Dallas Media Group insights library. For advice specific to your website, market, or technology stack, start a conversation.