One of Instagram’s latest updates will allow users to schedule their Instagram Stories using a third-party app. For business owners, this new update means they can schedule and share more stories. If you want to start creating more engaging stories, check out these ideas our social media marketing company Dallas team wants to share. 

Why should businesses use Instagram Stories?

If there is one thing that Instagram users check every single day, it is their Instagram stories. 70% of Instagram users watch stories every day. If that is not enough, 25% of Gen Z and millennials use these stories to find products and services. 

The cool thing is, even though Instagram stories only last 24 hours, businesses can still pin them to their profile. Create Instagram story highlights for your business to showcase important moments, testimonials and products. 

Instagram Story ideas for businesses

Share products and services

With Instagram Stories, you can showcase your products and services in a more direct way. Simply share a photo or video of what you offer, and use link stickers to direct potential customers to your shop. It's a great way to promote your business!

Feature testimonials

When your customers provide positive feedback about your products or services, it's valuable to share it with others. Word-of-mouth is a potent marketing tool because people trust recommendations from others. Consider creating Instagram stories that showcase these reviews or testimonials, and then add them to your profile's highlights for easy access.

Promote sales or discounts

Everyone loves a good discount! If you have any ongoing sales at your store or online, why not share the news on your Instagram story? You can create a video or graphic featuring the discount or a code that customers can use when checking out. You could also add a sticker with a link that leads directly to your website. Additionally, customers can easily share or screenshot the discount to share it with their friends.

Share in tagged posts

If someone tags you in their post or story, consider sharing it to build trust and credibility with your current followers. This can also help strengthen your relationship with the customers who tagged you, potentially turning them into brand ambassadors.

Showcase behind-the-scenes

Businesses should demonstrate authenticity to their customers. A great way to do this is by sharing behind-the-scenes videos and photos. This can include showcasing employees, company culture and the process of making products.

Ask questions

Instagram has a sticker you can add to your Instagram Stories where users can ask you questions or send you feedback. For example, you can ask your followers what their favorite product of yours is. This feature can be helpful in collecting useful information about your followers and what they would like to see you post more about it on social media. 

Create more engaging social media stories by hiring a social media marketing Dallas company!

Whether you need help creating or scheduling your Instagram posts, hire us! Our social media experts can assist by creating unique content tailored to your company’s brand voice and tone. Contact us today to learn more about our social media management services!