jpg 2023 May 31 by The Creative Monsters instagram story ideas , instagram story ideas for businesses , social media marketing company dallas , social media marketing company in dallas One of Instagram’s latest updates will allow users to schedule their Instagram Stories using a third-party app. For business owners, this new update means they can schedule and share more stories. If you want to start creating more engaging stories, check out these ideas our social media marketing company Dallas team wants to share.
Why should businesses use Instagram Stories? If there is one thing that Instagram users check every single day, it is their Instagram stories. 70% of Instagram users watch stories every day.
What businesses should know
If that is not enough, 25% of Gen Z and millennials use these stories to find products and services. The cool thing is, even though Instagram stories only last 24 hours, businesses can still pin them to their profile. Create Instagram story highlights for your business to showcase important moments, testimonials and products.
Instagram Story ideas for businesses Share products and services With Instagram Stories, you can showcase your products and services in a more direct way. Simply share a photo or video of what you offer, and use link stickers to direct potential customers to your shop. It's a great way to promote your business!
Feature testimonials When your customers provide positive feedback about your products or services, it's valuable to share it with others. Word-of-mouth is a potent marketing tool because people trust recommendations from others. Consider creating Instagram stories that showcase these reviews or testimonials , and then add them to your profile's highlights for easy access.
Putting the idea into practice
Promote sales or discounts Everyone loves a good discount! If you have any ongoing sales at your store or online, why not share the news on your Instagram story? You can create a video or graphic featuring the discount or a code that customers can use when checking out.
You could also add a sticker with a link that leads directly to your website. Additionally, customers can easily share or screenshot the discount to share it with their friends. Share in tagged posts If someone tags you in their post or story, consider sharing it to build trust and credibility with your current followers.
This article is part of the Dallas Media Group insights library. For advice specific to your website, market, or technology stack, start a conversation.