com/images/uploads/monster_gallery/Omaha-Media-Group-Black. jpg 2019 October 30 by The Creative Monsters marketing agency dallas The bounce rate of a website has been a main topic of discussion for marketing agency Dallas and SEO experts. Often times, business owners fixate on the bounce rate and assume a website is not performing up to par because there is a “high bounce rate.
Google Analytics states that a bounce rate is, “a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session. This means that a bounce rate is a single-page measurement of how many people click on the page and abandon the page without navigating to other pages of the websites.
What businesses should know
The bounce rate is NOT a measurement of how long someone is staying on a single-page. That is a different metric in Google Analytics. The breakdown The bounce rate is not always a good indication that a website is or is not working.
Let’s break down all the pages on your website and how their bounce rates are calculated to give you an overall percentage in Google Analytics. Optimizely gives a great example of a bounce rate , “.. if the homepage of a website receives 1,000 visitors over the course of a month, and 500 of those visitors leave the site after viewing the homepage without proceeding to any other pages, then the bounce rate of the homepage would be 50 percent.
” This example shows the Analytics from one of our internal accounts from Oct. The bounce rate is 76 percent. This is where a business gets concerned and tries to figure out what is wrong with the website.
Putting the idea into practice
There are several different indications of why a bounce rate could be high, from the industry to PPC ads affecting this. The next question that follows this is, “Well, what is a good bounce rate? ” Search Engine Journal breaks it down for us on what these percentages could mean.
50 percent and anything lower is above average 56 percent to 70 percent is high but nothing to worry about 70 percent and higher means there could be an issue with one page of the website. Our bounce rate is a bit high, but this can be accounted for PPC ads and an increase in website traffic. Why and when it matters When it comes to explaining the information above, it can be difficult for clients to trust the process.
This article is part of the Dallas Media Group insights library. For advice specific to your website, market, or technology stack, start a conversation.