First impressions matter, especially when it comes to the design of your website. Internet users take into consideration how fast your website’s loading speed is and how your website looks overall. 

If your website looks unprofessional and lacks functionality, then people will click off it. 75% of people base the credibility of a business on how its website looks.

The good thing is that there are web design tactics you can do to increase your credibility and conversion rates. Our website design agency Dallas team is here to break down some web design tips to increase conversions. 

Ways to increase conversions using website design

Make sure to use easy navigation 

Have you ever been frustrated searching for information on a website? If so, you probably left the site and never returned. This is the same for your customers. If your website is difficult to use or navigate, they will not trust it. 

When designing your site, focus on easy navigation and simple designs. Websites with simple navigation make it easier for users to find what they need. A good tip is to have a clear menu structure and to add a navigation bar at the top of your website.

Use sleek and professional visuals 

In addition to the functionality of your website, it is crucial to ensure a professional appearance. The design of your website plays a significant role in determining whether customers trust your business enough to make purchases. Inconsistencies in design and low-quality images can drive potential customers away to other sites.

Our website design agency Dallas team offers several tips to help you achieve a professional look for your website. Use professional branding and photographs, select fonts and colors that represent your business tone, and incorporate these elements consistently throughout your website design.

Showcase your expertise 

To increase your website conversions, it's important to establish yourself as an expert in your industry. This not only improves your SEO, but it also builds trust with potential customers. One effective way to showcase your expertise is by sharing reviews and informative content. 

Displaying reviews and testimonials on your website can help new visitors see that others trust your products or services. Additionally, writing informative content can establish you as a leader in your field and improve your search engine rankings, making it easier for customers to find your website.

Include a call to action

It is not just about creating captivating content. You need to guide your customers on what they should do next. Adding a call to action on your website is crucial. A call to action can be a link or button that prompts people on what to do next. 

Some examples of calls to action include:

• Sign up for weekly goodies

• Sign up and save

• Shop and get samples

• See customer stories

Increase your website conversion rates with a website design agency Dallas team!

If you want to boost your website's conversion rates, consider hiring a web design company based in Dallas. Our team can help you improve your website or create a brand-new one from scratch. We offer top-quality web design, web development and consulting services to our valued clients at Dallas Media Group. Get in touch with us today to find out more about our web design solutions.