If there is one thing that everyone uses every single day, it is their phones. People use it for various reasons like to stay connected with their loved ones, get their news or shop online. A survey discovered that the average person spends five to six hours on their phone each day. 

That is why companies are looking for ways to get on their customers' phones. A way they are doing this is through apps. Companies, like McDonald’s or Wells Fargo, are building mobile applications to make the lives of their customers easier while also being able to stay connected with them. If you are debating whether developing a mobile app is right for your company, here is some information our app developers in Dallas would like to share. 

What is an app?

App is short for application, which is a software that is installed and runs on an electronic device, like a computer or smartphone. Apps are designed to have a specific and narrow function. However, there are various different kinds of apps that customers can choose from including:

• Web-based apps

• Native apps

• Hybrid apps

Reasons to develop a mobile app for your business 

Mobile apps generate leads.

As a business owner, you want your customers to do business with you. One of your company goals is to generate leads and make sales. Developing a mobile app for your business can help you in this aspect. 

Your app can make it easier for customers to buy your products or services because all of their information is stored on the app. All they need to do is push a button when you send out a notification about a new sale or product. For example, a study found that retail app users buy 33 percent more frequently.

Mobile apps make it easier to advertise to your customers.

Another benefit of developing an app for your company is advertising. Generally, when you advertise online for your business, you more than likely use a third party. For example, you can run ads on search engines or social media platforms. 

However, running advertisements on your app can help you directly reach your target audience. You can send alerts about new products or promotions without the need to spend money on advertising. This can help you save some money on your advertising. 

Mobile apps increase your customer loyalty.

The secret to any successful business is having a high customer retention rate. This means that you have buyers return to purchase products or services on more than one occasion. One way you can increase your customer retention is through a mobile app and loyalty program. 

Creating a loyalty program for customers can give them an incentive to continue to buy your product or service. How an app can help is by helping keep track of points and implementing a cashback system. Also, the app can also make it easier to recommend products. 

Hire our app developers in Dallas to build your mobile app!

If these reasons make you want to develop an app for your business, contact Dallas Media Group. Our app development team can build a mobile app that is compatible with iOS, Android and Windows devices. Contact us to get started.