jpg 2019 September 11 by The Creative Monsters No tags where found. On average during the holidays, people are spending around $313. 00 between Thanksgiving and Cyber Monday!
In 2018, holiday retail and ecommerce sales skyrocketed to the highest projection of: ONE TRILLION IN SALES. Wait a second, the holiday season in 2018 accounted for one trillion in sales . As a small boutique, mom and pop shop, start-up, small to large sized businesses and everyone else in-between selling to consumers; start marketing for the holidays like yesterday.
What businesses should know
This is how to start the process of holiday marketing strategies! Make a plan The execution of a marketing strategy during the holiday season is only as strong as the plan that is set in place. No matter the size of the business, any creative agencies Dallas will tell you to have your products, services and promos in place before starting the marketing campaign.
BigCommerce asked some of the top digital marketers, SEO experts, co-founders and other professionals in the e-commerce industry when to start planning. The most common answer was in September, but some experts suggest starting plan as early as July. This is because it allows for a business to expand their social media following, get their sales where they want them and be ready for the busiest time of the year.
The farther ahead a plan is developed, the better the budget can be spent on this plan. Ask followers and consumers What are your followers or consumers expecting to see in holiday sales? Will you bring back a limited edition item that flew off the shelves?
Putting the idea into practice
If a business wants to be a major component of a consumer's holiday shopping plans, then ask what they want. A simple survey posted to social media asking consumers and followers for their opinions on several holiday options. A survey can be used for several purposes: Gather invaluable information Gather contact information for emails Gather customer feedback to target messaging better This allows for consumers to get the type of content THEY asked for.
This can help with following, email click-rates and better sales. The next step is to start ASAP! Ask consumers and followers now, gather data and then make a plan for the type of marketing that will be used.
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