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The best and worst times to post on social media

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jpg 2022 June 01 by The Creative Monsters social media marketing dallas Social media continues to be a popular way for customers to stay connected to their favorite brands. People like to follow their favorite companies on social media to learn about promotions, entertainment, inspiration and new product or service launches . With so many companies on social media, how do you make your posts stand out?

Aside from creating valuable content, you should also think about the time you post. Choosing the wrong time can get your posts lost in the endless sea of social media content. To help you pick out the best time, our social media marketing Dallas experts have created this helpful guide.

What businesses should know

How to choose the best time to post on social media Before we share the best times to post on social media, you should consider two things: your industry and analytics. Take into account whether your company is B2B or B2C. For example, if you are a B2B, you should be posting within the week, not on the weekends.

Then, you should take a look at your social media analytics . You want to check to see when your audience is most active. Then compare it to the best times to post down below to make an informed decision about when you should post.

The best times to post on each social media platform Facebook Facebook is one of the most active social media platforms. 936 billion monthly active users. The best times to post on this platform are Mondays through Friday at 3 a.

Putting the idea into practice

It is advised that you avoid posting on Saturdays because they are considered the least active days. Twitter Twitter is another popular social media platform used by many major brands like McDonald's , Wendy’s and many more. It currently has around 330 million monthly active users .

Experts recommend posting early in the mornings during the weekdays . Sunday is considered the worst day to post on Twitter Instagram Instagram has one billion monthly active users , this number includes companies from all industries. The best times to post are during the week between 5 to 6 a.


This article is part of the Dallas Media Group insights library. For advice specific to your website, market, or technology stack, start a conversation.