jpg 2020 February 04 by The Creative Monsters social media marketing etiquette You would not go to a fancy steakhouse just to disrespect the chef’s cooking on the perfectly done steak! It is dinner etiquette, and just like all different types of etiquette in life, social media marketing has its own set rules of etiquette! Interact with followers As Buffer states, “social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales and drive website traffic.
Social media marketing first started with publishing. Businesses were sharing their content on social media to generate traffic to their website and hopefully sales. Nowadays, businesses use social media in a myriad of ways.
What businesses should know
” From strategy to social media listening, all of it is part of monitoring social media to interact with consumers, potential consumers and other companies. Social media was founded on the notion of being social and interacting with others, and followers want a company who interacts with them. If consumers are tagging your company, using branded hashtags or speaking about your company in general, interact with them!
Stop auto DMs We are here to tell you, from one professional and company to another, please stop the automated DMs once someone follows you. We consumers, decision makers or other companies followed you in regards to content that they are already interested in, and sending a weekly message about leads and promotions will not keep said follower. If anything, we typically unfollow these people because we get excited that it might be a lead and then it is a spam message.
Respond to all comments One of the biggest social media marketing tips out there is to respond to ALL comments. As User Generated Content continues to skyrocket on social media platforms, a consumer wants to see the good and the bad. This is because it can help inform their overall decision better, and with this in mind it shows how a company will respond and fix problems.
Putting the idea into practice
A customer who notices that a company never responded to a negative review or plea from a consumer might be turned off. This is because the consumer could assume that the company does not care about their customers at all, when it doubt, that is the exact opposite from the truth. Be hashtag friendly We thought that the top social media marketing tips were critical, but this one is our second biggest etiquette tip.
Hashtags are all about getting your post out to a larger audience than your current following on social media platforms, but when it comes to social media etiquette, there are hashtag rules for each platform! Stop putting 30 hashtags on Facebook. Hashtags are cool and vital to any social media marketing strategy that is being created, but they can also become distracting and target the wrong audience without research.
This article is part of the Dallas Media Group insights library. For advice specific to your website, market, or technology stack, start a conversation.