jpg 2019 August 21 by The Creative Monsters No tags where found. As one of the major social media platforms that businesses are flocking to, it is imperative to understand that Instagram could be an asset to any business all over the United States that are B2B or B2C. Instagram has over one billion active users on the social media platform each month and 500 million of these billion users are active everyday.
As this platform continues to grow, this helps businesses expand their brand awareness and reach a larger target audience than ever before. This is because Facebook has primarily switched to the mindset of “pay to play,” while Twitter is slowly declining in the amount of businesses and people who are creating new accounts everyday. There are millions of photos that are liked every day and the explore page on Instagram continues to evolve and is constantly updating.
What businesses should know
Now, just because this is the perfect platform to reach a larger audience and create better brand awareness does not mean that every business should be utilizing this social media platform! This is where a marketing agency Dallas can help a business understand what platforms their target audience will most likely be utilizing on a daily basis. This HootSuite graphic breaks down the ages who are using Instagram.
As this chart shows, there is a pretty even difference between males and females who are using this platform, but the important thing here is the age range. Who is using this platform the most? People between the ages of 18 years-old to 35 years-old.
If a business is selling products, offering services, looking to create a better brand awareness, etc. this could be one of the main social media platforms used by digital marketers. If a business is selling products to Baby Boomers or Generation Z, this social media channel is more than likely not the platform to be utilizing.
Putting the idea into practice
This is where our digital marketers would research which are the best platforms for your business to be utilizing. As Instagram continues to grow in popularity with businesses and consumers, these are some of the best social media marketing strategies when utilizing Instagram. Instagram marketing strategies Influencers Influencers are the modern day spokesperson for a brand.
An Instagram Influencer is a “celebrity” on the social media platform. This celebrity has created a massive following through being authentic, promoting themselves and promoting products that they trust and use. If you are using Instagram for personal reasons, you have more than likely noticed an influencers post about a brand, product or services that a company offers.
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