Each week, there is speculation about a new change in SERP, new privacy releases, and a number of other changes that companies and agencies are navigating. 

For the month of May, here are some of the largest changes in SEO and what future marketing changes will look like. 

Google Ads announces changes in remarketing 2022

With consumers prioritizing their privacy with social media and search engines, Google and other technology conglomerates have to start making changes. Google released that next year they are increasing their privacy regarding something called “cookies”. 

Cookies are a small snippet of data that is added to searcher’s browsers to retarget advertisements as they search the internet. This is part of a marketing strategy known as remarketing. 

This is due to browser history, and moving forward with Google Advertising, metrics and analytics will provide aggregated analytics of consumers. This will not be broken down into the nitty-gritty. 

While Google is approaching it at a less extreme security level, other social media platforms are getting hit with privacy issues. 

Google Analytics without cookies 

One of the other biggest pieces of software that our clients and company use are Google Analytics. With cookies disappearing, this not only affects advertising but analytics and metrics as a whole.

This will be done using AI software that Google has consistently been working on throughout the years. This AI will fill in gaps where cookies typically show up in the analytics, and with consent mode, a large part of the changes will help to recover 70 percent of campaigns. 

No core update 

There is always speculation of an update, and this is because Google is constantly updating its algorithms each day. However, Danny Sulivan, Google’s public Search Liaison, states that there has not been a Google Core Update since December 2020. 

So, why are you noticing a change in the rankings? This is because the competition gets denser and more companies are moving to the digital space. Once this starts to happen, older content needs to be updated along with new websites. 

This comes with an update to the entire SEO strategy, optimizing and reviewing keywords and backlinking each month and so many other behind-the-scenes things at the front end. 

Wowza, huh. It gets better, and ranking will drop off and come back, just give it all time. 

Videos on Google 

When a consumer is typing in their search query, videos are playing an even larger part in Google’s results. If you search SEO tips, these videos populate, and if you notice there is one major change.

Source: Google

In the first video, it shows “key moments” and the top pieces of content in those key moments. Our suggestion is that this is similar to what SEOs call, “zero position” in rankings. 

Zero position is where a search query can be answered without ever clicking on the links that populate. If these videos are high enough in the SERP, a consumer can simply scan the video and never click on it. 

Our experts have noticed plenty of changes in the SEO industry, and with this digital landscape, it is constantly evolving and becoming more complicated for marketing professionals. However, there is always room for improvement and adapting to the changes is all anyone can do. 

For help with these constantly changing strategies and someone to manage all of this, contact one of the leading Dallas SEO consultants.