Before people make a purchase, especially a very expensive one, they spend some time doing research. According to a report, 81% of retail shoppers conduct online research before buying. 

As a company, you want to make sure your product or service shows up in these searches. There are digital marketing practices that can help you reach these customers, like SEO and PPC. However, if you are looking for instant results, you should try PPC.

To conduct a successful PPC campaign, you need to choose the right keywords and create a PPC landing page. Our PPC in Dallas team has created this guide to help you learn what you need to add to your PPC landing page to be successful.  

What are PPC ads?

PPC ads, also known as pay-per-click, are a form of digital advertising where the advertiser pays a fee for every click their ad receives. These ads are displayed on search engines and social media platforms. 

If these ads are done correctly, the click is worth more than what you pay. Once a person clicks on the ad, the user is directed to a landing page where they can take the next action. That is why it is so important that your PPC landing page is done correctly to get the most out of your money.

How to create a PPC landing page

Create a landing page for each campaign

First, you should first create a separate landing page for each of your PPC campaigns. Just like you have different goals for each of your campaigns, the same goes for your pages. Each of these pages should be tailored to meet your marketing goals. For example, ensure the landing page has a form if you want people to share their information with you. Experts suggest you avoid using your homepage as a landing page. 

Have a clear call-to-action

The next step is creating a clear call to action, which is simply text that tells an audience what action to take next. On your PPC landing page, you should have a clear call to action and headline. This will make it easy for anyone skimming your page to understand what they should be doing next. Some examples of calls to action are “Shop here” and “Register now.”

Add images or videos

If you want to increase the likelihood of people taking action on your PPC ads, consider adding images or videos. Use photos of your product or service on the landing page. If you have pictures of real people using your products, that is even better. It will help the user envision themselves using the product or service.

Add a small description

Aside from a good call-to-action, you want to also add a captivating description. This description should provide useful information about your product or service. However, you want to keep it short and scannable. 

Make sure it is user-friendly

You do not know where someone will click on your ad. It could be from a mobile device or desktop. You want to ensure that your landing page works no matter what device your customers use. A report found that nearly 60 percent of all online searches are being done on mobile devices. 

Stay relevant to keywords 

Keywords are just important when it comes to PPC. Using the correct keywords will ensure your ads appear in search results. Make sure the content is relevant to the keywords you are bidding on. You do not want people who are uninterested in your products to click on your ad and cause you to pay for those clicks that end up in no sales. 

Start generating qualified leads with a PPC in Dallas agency!

At Dallas Media Group, we offer PPC management services. Our team designs the best ads while also implementing other marketing strategies to bring the most customers to your website. Contact us to get started.