jpg 2020 May 27 by The Creative Monsters dallas web design agency , dallas website development , website updates A website is one of the most important elements of continuing a successful online and digital company. A website that is mobile friendly, responsive, has proper content and navigation and other critical elements can bring in qualified traffic, leads and sales in conjunction with marketing efforts in place. Four out of five consumers start their research online when searching for more information, products and services.
What are consumers' overall impression of your website from its design to its functionality? It is not about “keeping up with the Joneses” but making sure that the first impression of searchers and search engines is a positive one. A company has less than three seconds to make that first impression and without these five notions updated in 2020, a company can be missing out on leads.
What businesses should know
Its slow to load A slow loading website is one of the first signs that a website needs to be updated! Google expects a website to load in less than half a second and consumers expect it to load in less than two seconds! Google will prioritize a website that is faster to load.
Even if you publish the best blog of the decade, if the website is slow to load, it will not be ranking as high as other blogs. Another notion to consider is that consumers have millions of options at the click of their mouse. One of the most common lead generation losses is a slow website.
Lead generation is what a website is all about in the digital and marketing world. If a website is slow to load, visitors read less which slows down lead generation and the website becomes more of a pain than it really is. What causes a slow loading website?
Putting the idea into practice
A slow loading website can be caused by a number of factors that a company cannot and can control such as: Server and server locations Too much traffic Large photos and videos Code density RTTs’ Plugins Redirects Outdated CMS A website design should be updated every two years at minimum to keep it up to speed with the changing Google Development Guidelines, design trends and keeping it secure for consumers. It’s outdated Dallas Media Group, a Dallas web design agency , hears this all too often during the initial meet and greet meetings, “The website is just old and we don’t love it. ” We are here to tell you, don’t let it get to this point.
If you hate the website and how it functions, imagine how consumers are feeling? Are they frustrated that they can’t find information? All the negative emotions?
This article is part of the Dallas Media Group insights library. For advice specific to your website, market, or technology stack, start a conversation.