If you want to generate quality leads without going over budget, you need to start using email marketing. This form of marketing uses emails to promote a product or service. Reports have found that email marketing has an ROI of 4,200% or $42 for every $1 spent. 

However, email marketing is more than just sending out an email and calling it good. There is a lot of strategy that is involved. For example, there are four types of emails that companies can send out, and knowing which one to send out when is a key part of any strategy. 

To get the most money out of your email marketing, you should do the most to avoid mistakes. Our Dallas marketing services team has gathered a list of all the common email marketing mistakes you should avoid and how you can fix them.

Email marketing mistakes to avoid 

Sending out irrelevant emails

When people subscribe to your email list, they do it for a reason. They love your brand or they want to get a discount. Either way, now that you have them added to your list, you want to ensure they stay. One way to keep your email subscribers is by only sending them relevant emails. 

A common email marketing mistake that our Dallas marketing services team sees companies make is sending irrelevant emails to their subscribers. You want to tailor emails to fit your audience's interests. For example, if you are a clothing company, you want to send out emails or newsletters on the products and trends in that industry. You do not want to send your audience emails about the latest technology. 

Not sending personalized emails

If you receive two emails, one is a basic email, and the other has your name on it, which one are you more likely to open? Probably the one that has your name in the email. A common email marketing mistake made by companies is to send generic emails instead of personalized ones.

Personalization is a marketing method that marketers use to create emails that tailor to an individual. These emails help increase open rates and drive revenue by as much as 760% because it allows marketers to give subscribers more relevant information. Some examples of personalized emails include welcome emails and birthday emails.

Timing your emails wrong

As the saying goes, “Time is money.” This saying is especially true when it comes to email marketing. One common email marketing mistake when starting out is sending emails at the wrong time. Sending emails at the wrong time can cost you money because it could decrease the chances of your emails getting opened. 

Checking your company’s email marketing analytics can help you determine the best times and days for your post. If you do not have any analytics to go based on, do some digging. Experts suggest the best days for sending out your email campaigns are Tuesdays, Wednesdays and Thursdays. The best times to send out your emails are between 9 and 11 a.m. during the work week. 

Let our Dallas marketing services handle your email marketing campaigns. 

Our team can help create captivating email campaigns and send them out for you! Let us give you one less thing to worry about. Contact us today to learn more about email marketing services.