As the year comes to an end, here are some of the top SEO notes and changes our Dallas SEO consultant wants all companies to consider. 

November 2021 local search update 

Beginning on November 30, 2021, Google released an official statement regarding the November 2021 local search update, which finished on December 8. This local search update has been targeted towards showing Google Business Profiles in the Local Map Pack when someone types in local search queries. 

Google provides a list of the necessary information that should be added to all Google Business Profiles here.

Google Business Profiles? Yes, Google has started the transition from Google My Business to Google Business Profiles. It is one of the latest changes.  

Continuous scroll on mobile 

Go to your phone, type in a search query into Google, and see if it lets you scroll for longer? It will! This is called continuous scroll. It is not considered infinite because the ability to scroll stops at page four. 

With this latest change, will it allow pages on a lower ranking to increase traffic? It is unknown at this moment how continuous scroll affects ranking, but it is something to take into consideration. 

Multitask United Model (MUM)

In 2019, Google released one of its biggest language learning updates called BERT. In May, Google announced the release of Multitask United Model (MUM). 

As Google states, “today’s search engines aren’t quite sophisticated enough to answer the way an expert would. But with a new technology called Multitask Unified Model, or MUM, we’re getting closer to helping you with these types of complex needs. So in the future, you’ll need fewer searches to get things done.” 

Suppose you want to travel internationally, you will need to conduct several different search queries to find the best time of year to go, restaurants, museums, hotels, cruise lines, or anything else related to your potential travels. 

This is what MUM is aiming to diminish. It will analyze images and text from 75 different languages to provide the best results for complex search queries that would typically take several different searches. 

Page experience update to Core Web Vitals 

Our Dallas SEO consultant has been keeping an eye on the Page Experience Update which has become the Core Web Vitals update in the industry. The Core Web VItals is a strong Google Core Update that is imperative to all websites in all industries. This update takes into consideration up to seven different main ranking factors. 

One of the biggest ranking factors is the design and development of the website’s user experience. Google is constantly working to improve its user experience in its search engine, and in order to continue to do this, websites need to be able to provide a positive experience as well. 

In Semrush and other SEO tools, there is the possibility to see the ranking score of the website. In a user experience-centric search world, it is important to review the Core Web Vitals and those scores in order to continue to rank in search engines. 

For more information regarding any of these updates of previous Google algorithms, Core Updates, or more knowledge, check out the December 2021 Google Webmaster Report from Barry Schwartz, CEO of RustyBrick. 

Our Dallas SEO consultant is here to help guide you through this process. SEO is not a DIY project, and as time continues, it continues to require more design, content, and SEO strategies in order to continue to rank on top. 

Give us a call today!