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jpg 2020 April 01 by The Creative Monsters dallas creative agencies As one of the leading Dallas creative agencies, Dallas Media Group is here to tell you to NOT STOP digital marketing during COVID-19 or anytime after that! Digital marketing continues to sky-rocket in overall marketing spending and traditional marketing methods just don’t cut it alone anymore. If you are a company that has allocated money toward digital marketing this year, now is the time to review that budget and allocate a bit more towards it.
What businesses should know
Update content Great content can bring traction to a website, and great content needs to be quality and optimized with Search Engine Optimization (SEO) strategies set in place. Not only because of this, but content with strong CTAs can help with conversions. A Call to Action (CTA) tells a consumer exactly what is expected when they land on a page.
An example of this is a company trying to get better, qualified and new emails for any future email marketing campaigns which means that the blog or landing page needs to have strong, quality content that your target audience wants to read and even subscribe to an email blast list! While websites need updating, the same goes for the content on the website. Content can become outdated, and before a company knows it, a potential consumer is reading their old content asking about old services.
As one of the leading Dallas creative agencies , clients often put off content before launching a website, and because of this, we understand that once it goes live, the content doesn’t change! Now is the perfect time to update it. Clean up your database A database holds hundreds to thousands of leads and information, and oftentimes, companies put off cleaning up their database and by the time they are ready to review it, it is easier to just find a software that cleans it up.
Putting the idea into practice
Bad data costs companies on average $3 trillion a year which is about 10 -25 percent of their revenue. Make sure emails, phone numbers and contact information is updated Make sure to manually add entries once they come in Always format the same Fix spelling errors Remove unwanted characters Consolidate data Hone in on ads While many companies will assume it is now the time to draw back on advertising, Verizon has researched that website usage increased 20 percent in one week alone. While everyone is at home watching Netflix, eating their snacks and trying not to go insane, they are turning to social media and the internet to cure their boredom.
Whether it is Facebook Ads, Instagram Ads, Instagram Story Ads or Pay-Per-Click (PPC) ads , now is when consumers are going to be consuming this content. Redirect any copy and images to make sure they are relevant during these times and test some ads as well! Allocate budgets As the leading Dallas creative agencies, budgets are one of the biggest concerns for any company that comes into our office.
This article is part of the Dallas Media Group insights library. For advice specific to your website, market, or technology stack, start a conversation.