As one of the leading Dallas creative agencies, Dallas Media Group is here to tell you to NOT STOP digital marketing during COVID-19 or anytime after that! Digital marketing continues to sky-rocket in overall marketing spending and traditional marketing methods just don’t cut it alone anymore. 

If you are a company that has allocated money toward digital marketing this year, now is the time to review that budget and allocate a bit more towards it. 

Update content

Great content can bring traction to a website, and great content needs to be quality and optimized with Search Engine Optimization (SEO) strategies set in place. Not only because of this, but content with strong CTAs can help with conversions. A Call to Action (CTA) tells a consumer exactly what is expected when they land on a page. 

An example of this is a company trying to get better, qualified and new emails for any future email marketing campaigns which means that the blog or landing page needs to have strong, quality content that your target audience wants to read and even subscribe to an email blast list! 

While websites need updating, the same goes for the content on the website. Content can become outdated, and before a company knows it, a potential consumer is reading their old content asking about old services. 

As one of the leading Dallas creative agencies, clients often put off content before launching a website, and because of this, we understand that once it goes live, the content doesn’t change! Now is the perfect time to update it.  

Clean up your database

A database holds hundreds to thousands of leads and information, and oftentimes, companies put off cleaning up their database and by the time they are ready to review it, it is easier to just find a software that cleans it up. Bad data costs companies on average $3 trillion a year which is about 10 -25 percent of their revenue. 

• Make sure emails, phone numbers and contact information is updated

• Make sure to manually add entries once they come in

• Always format the same

• Fix spelling errors

• Remove unwanted characters

• Consolidate data 

Hone in on ads

While many companies will assume it is now the time to draw back on advertising, Verizon has researched that website usage increased 20 percent in one week alone. 

While everyone is at home watching Netflix, eating their snacks and trying not to go insane, they are turning to social media and the internet to cure their boredom. 

Whether it is Facebook Ads, Instagram Ads, Instagram Story Ads or Pay-Per-Click (PPC) ads, now is when consumers are going to be consuming this content. Redirect any copy and images to make sure they are relevant during these times and test some ads as well!

Allocate budgets

As the leading Dallas creative agencies, budgets are one of the biggest concerns for any company that comes into our office. From concerns to spending X amount of money to not seeing an ROI, budgeting is the biggest concern. 

However, with tradeshows and annual company meetings being canceled, a company can take that budget and allocate it to marketing efforts. With 93 percent of consumers turning to search engines to find their answers, SEO would be the perfect redirect for a budget. 

A marketing budget consists of traditional marketing to website development projects and everything else in-between the mixture. On average, a company spends 9 to 12 percent of their annual budget and which strategy would be best for your company?

Dallas Media Group offers the following marketing strategies:

• PPC Ads

• Email marketing

• Social Media Marketing (SMM)

• Search Engine Optimization (SEO) 

• Marketing Automation 

SEO

Ever been desperate enough to click on the second page of Google? Even if you have,  most consumers might not have been desperate enough! 75 percent of consumers will never scroll past the first page and most click on the first three results that populate in a search engine. 

Our experts have heard several times, “we Googled ourselves, but we can’t find ourselves.” Well, this all depends on over 200 ranking factors and if a company has SEO strategies set in place to begin with. While the competition is pulling their SEO strategies and other digital marketing strategies, this is the time for your company to allocate more money during this time. This is because once this pandemic is over, a company that has been working on SEO strategies for allocating more money to backlinking strategies, can outperform their competition in the long-run.