If you are looking for a digital marketing strategy that will increase traffic to your website, then you need SEO. It is important to have your website ranking high on search engines because 53% of all website traffic comes from organic searches. 

The higher your website ranks and shows up on searches, the more likely people are willing to click on your site. 93% of mobile users are likely to click on the first set of results when doing a “near me” search. 

Our Dallas SEO consultant team has put together this helpful guide about how SEO can benefit your business. 

What is SEO?

Search engine optimization, or SEO, is a digital marketing strategy used to improve a website's visibility on search engines, with the ultimate goal of increasing organic traffic. To achieve this, an effective SEO strategy incorporates both on-site and off-site techniques, such as keyword research and technical optimization.

Who can SEO do for your business?

If you need help with SEO, you have two options: hiring a specialist to join your team or outsourcing to an SEO agency. However, if you are a small business with limited resources, hiring an expert may not be feasible. 

In such cases, a Dallas SEO consultant can assist you. They can take care of your on-page, off-page and technical optimizations, allowing you to concentrate on other areas of your business. Outsourcing can also be a more cost-effective solution than hiring a new team member.

Why small businesses need SEO

Improves online visibility

As a small business owner, you may want to improve your online visibility. Fortunately, implementing an SEO strategy can help you achieve this goal. To do so, you need to optimize your website and content by using the keywords your target audience is searching for. By creating high-quality content and using the right keywords, search engines may rank your website higher, making it more visible to potential customers.

Increase organic traffic

In addition to getting traffic from newsletters and social media shares, it is important for your small business to also attract traffic from search engines. Studies show that people are more likely to click on organic search results rather than paid ones when searching on Google or Bing. SEO can improve your website's ranking and help it appear where people are clicking, without the need to spend large sums of money.

Reach potential customers

When seeking solutions, people often turn to search engines like Google. In fact, 53% of shoppers say they always do research before they buy to ensure they are making the best possible choice. By implementing SEO strategies, your website can appear in these searches, increasing brand awareness and recognition.

Save on your marketing budget

Want to market your business on a budget? Consider using SEO. This digital marketing practice can improve your website's ranking and attract more qualified leads over time. The best part is that it doesn't require a big budget. Simply find someone who can manage and execute your SEO strategies.

Start driving traffic to your website with a Dallas SEO consultant!

Looking to increase your website traffic, leads and brand awareness? Our team of SEO experts at Dallas Media Group can help you optimize your website with a customized SEO strategy. Contact us today to learn more about our SEO services.