For many years, companies have relied solely on traditional marketing and advertising methods. Now, thanks to technological advances, more companies are turning to digital marketing to target their audience more effectively. The benefits of digital marketing include more cost-effective, measurable results and global reach.

One type of digital marketing that companies are using nowadays is social media marketing. It is not a new marketing method as many people believe it. Believe it or not but it has been around for over 20 years. Social media has become a prevalent part of everyone’s life. The average social media user has about eight social media accounts and spends about 144 minutes a day on social media. 

With the global usage of social media, around four billion users, there is no denying that social media marketing can be a valuable asset in the marketing budget with Dallas marketing services. Our team wants to share what social media is and why you need it.

What is social media marketing?

Social media marketing uses social media platforms to promote a company’s products and services. This type of digital marketing helps drive traffic to your company’s website, increase sales and grow your audience. 

Social media marketing is about connecting and creating authentic relationships with a company’s target audience through the specific social media platforms they are using. A social media Dallas strategist selects the best social media platforms based on the target audience and their social media usage. 

A company that uses LinkedIn might not be as successful on Instagram based on its audience. Social media is a great tool to use for marketing, but without the right strategies in place, it won’t be the right marketing tool. 

This content that is created, published, and monitored has been created to build brand recognition and lead generation, which turns to conversions.

When it comes to social media content, there are two types of content, paid and organic. Similar to search engine optimization (SEO) and search engine marketing (SEM), the content shared through organic social posting is not advertising. 

It is the process of growing brand awareness, followers, impressions, and other metrics through organic strategies. Similar to SEM, paid content is advertising on social media platforms to bring in those same metrics. 

The benefits of using social media marketing

Shows authenticity 

A good way to build a strong relationship with your audience is showing authenticity. People want to do business with companies that are humanized and not so corporate. You can show a more human side of your company through your social media. By sharing images of your employees and doing volunteer things, you can show your customers that real people are working behind the scenes. It’s a good way to be less corporate and build a more genuine bond with your customers. 

Provide customer service 

A goal of almost all companies is to have happy customers. That is where social media marketing can lend a helping hand. A report has found that 40 percent of people expect companies on social media to respond within the first hour of reaching out. Social media platforms give companies the opportunity to provide customer service features like replying to negative comments, providing feedback or just resharing a nice comment. 

Gives you a competitive advantage

Aside from helping your customers, social media marketing also provides a competitive edge. Through social media, you can keep track of what competitors in your industry are doing. It can also put you above competitors, if they are not currently using social media. This can help customers looking for your product or service to find you more easily. 

Hire Dallas marketing services!

If you believe your company could benefit from the social media marketing advantages listed above, let our digital marketing experts at Dallas Media Group help you. We can customize a social media marketing strategy that fits your company's goals. Contact us to get started!