One of the places that most people spend the most time is online. Research shows that the average time spent on the Internet per person is 413 minutes – which is almost under seven hours per day. That is why many businesses are looking for ways to market their products and services online. 

This is where digital marketing helps. Whether you are new to digital marketing or looking for ways to improve your current strategy, check out this helpful guide to learn about digital marketing and how digital marketing services in Dallas can help you!

What is digital marketing?

Digital marketing is the promotion of products or services of brands to connect with potential customers using the Internet. Some of the online channels used for digital marketing include social media, search engines, email and even text messaging. A good thing to note is that the digital landscape is always changing, so new channels may be created over time. 

Many businesses are using digital marketing services in Dallas because it helps reach a global audience, is cost-effective marketing, reaches a local audience, increases engagement and offers analytics. 

The digital types of digital marketing channels

To create a successful digital marketing strategy, you need to figure out what your goals are and which digital channels can help you achieve those goals. 

Email marketing

Email marketing is using emails to promote your products or services. It is considered the oldest form of online communication. There are four billion daily email users. Email marketing has an average return rate of $41 for every $1 spent.

Search engine optimization (SEO)

SEO is short for search engine optimization, which is the process of optimizing a website to increase its visibility on search engines. This digital marketing strategy is used for several reasons: increasing organic traffic, brand awareness and building credibility.

Social media marketing

Social media marketing is the practice of using social media networks to promote products and services. This digital marketing channel is one of the easiest ways to connect to your target audience, as 57% of the population is active on social media. Social media marketing is used to build brand awareness, and to generate and nurture leads.

Influencer marketing

Influencer marketing is the collaboration of a brand and online influencer to market a product or service. A report found that businesses are marketing $5.78 ROI for every $1 spent on influencer marketing. The benefits of using influencer marketing are to reach a specific niche, cut through the noise and boost engagement. 

Instant messaging marketing

Instant messaging marketing is the use of messaging apps to promote a product or service. How it works is a brand will get a customer's number, and they will send a text or photo-based message. 70% of consumers report being subscribers to SMS marketing. The reasons why companies use this form of marketing is because it directly targets their customers, increases customer engagement and helps them learn more about customers.

Hire one of the best digital marketing services in Dallas!

With everything being a click away, it is essential for companies to have a strong digital presence at all times. Dallas Media Group can help you achieve this with our digital marketing services that include everything from SEO to social media marketing. Contact us today!