What is a social media app where you can find your next purchase or see endless pictures of cute cats? The answer is Instagram. This social media platform has more than two billion active users. 

Instagram is constantly adapting to fit its users' wants and needs. The latest Instagram feature taking over is Instagram Reels. This feature has become Instagram's fastest-growing feature worldwide. 

That is why many businesses have included it in their social media marketing strategies. Our social media Dallas experts have created this helpful guide about Reels and why Reels are important for businesses. 

What are Instagram Reels

Instagram Reels is a feature on Instagram that allows users to create creative videos that include audio and can be as long as 90 seconds. What makes this feature different is it allows users to film and edit the video within the app. Some of the features Instagram Reels have include speed changes and special effects. 

Instagram Reels vs. TikTok

The endless debate on the Internet is whether Instagram Reels or TikTok is better. The reality is that both are very similar, but when it comes to their audience and kind of content, they are different. Some differences are:

Instagram:

• Older audience - over two-thirds of the total Instagram audience are 34 years and younger

• More imagery and styled video content

TikTok:

• Younger audience - 43 percent of TikTok’s global audience is between 18 and 24 years old

• More original and funny video content 

Why Instagram Reels are important for businesses

Adding Instagram Reels to your company’s existing social media strategy can help build your relationship with followers and expand your following. Instagram Reels helps users increase their engagement because people are more likely to interact with Reels than traditional videos. 

The reason is that Reels are easy to digest and short. The second way Instagram Reels can help your business is by expanding your reach. Instagram’s algorithm pushes out Reels on the Explore page, user’s feeds, and sound tabs. Making it easier to get your content across to your audience. 

How to use Instagram Reels

Step one 

The first step is brainstorming your Reel idea. What kind of content do you want to create? Do you want it to be educational, entertaining or trendy? Scroll through your business’ Reel feed to get some ideas. 

Step two

After you get an idea, then you want to start shooting. You can shoot directly on the Reels feature, or you can upload any video footage you might have saved on your phone. 

Step three

It is time to edit! Instagram Reels makes it easy for you to trim and edit directly on the app. Users can add text, stickers, filters, and AR effects to make their videos more creative. Also, Instagram’s newest feature allows you to use templates, making it easier to make trendy videos. 

Step four

The last step is sharing your Reels. Instagram allows users to share their Reels on Instagram feeds, only Reels page or on Facebook. For more reach, experts recommend sharing it on your feed. 

Are you looking for a social media Dallas company?

It is time to hire Dallas Media Group. Our team of social media experts can handle all things that have to do with social media, like creating content and managing accounts. Contact us to learn more about our social media management services.