When you click on your website, how fast does it load? If it takes longer than five seconds to load, then you could be losing potential leads. 

A report from Portent states that website conversion rates drop by an average of 4.42% with each additional second of load time (within the first five seconds). 

Suppose your website is loading slower than it should be; no worries! You can call a Dallas web development agency and try out these solutions to increase your website’s speed and conversions.

What is website load time?

Website load time is a term used to describe the time it takes for a web page to load on the screen. It is important to note that this includes all aspects of a webpage, including images, text and videos. The speed at which your website loads depends on a lot of factors, like file sizes, website server host, hotlinking or even how many plugins and widgets are on your page. A fast website will not only help improve customer experience but also your site’s search engine rankings.

How to increase your website’s loading speed

Decrease the number of HTTP requests

The speed of your website is affected by the number of HTTP requests made to the server. To make it faster, you should decrease the number of requests. One way to do this is by optimizing CSS and JavaScript files by combining them into fewer files. Another way is by compressing your images, but be careful to keep their quality high. You can use online tools to compress images efficiently and enhance page load speed by reducing their file size.

Use caching

To make your website faster, you can use caching. This means storing certain website data on the user's device or browser. Enabling browser caching allows static resources like images, CSS, and JavaScript files to be saved, so subsequent visits can use these saved files instead of requesting them again from the server. This reduces the server load and makes your website run better. To make caching even better, use cache-control headers and set expiration dates for resources.

Optimize CSS and JavaScrip

If you want your website to load faster, it's important to optimize your CSS and JavaScript files. One way to do this is to remove any extra spaces, comments or unnecessary code, which is known as “minifying”. You can also improve loading times by deferring the loading of JavaScript until after critical content has loaded. Hiring a Dallas web development agency can make sure your CSS and JavaScript files are optimized. 

Use Content Delivery Network (CDN) Integration

If you want to improve your website's performance, especially for visitors from around the world, consider using a Content Delivery Network (CDN). A CDN is a network of servers spread out globally that caches static files close to users for faster content delivery. Popular CDNs like Cloudflare, MaxCDN, and Amazon CloudFront offer easy integration and deliver content from the nearest server location, reducing latency and improving page load speed.

Increase your website’s loading speed with our Dallas web development agency!

If you want to improve the speed of your website and provide a great user experience for increased lead conversion, you can get in touch with Dallas Media Group. Our team of experienced web developers can assist you in optimizing your website's content. Contact us today for assistance!