Social media is one of the best ways to attract and engage with potential customers. A social media marketing Dallas expert can help you develop a social media strategy that enables you to reach new people and increase conversion. 

A common mistake that companies make when it comes to their social media marketing is only posting once in a full moon. It can be tough to make the right amount of posts when there is only one member on the marketing team or when the holiday season rolls around. 

One way to avoid getting behind on your posts is to learn how to automate your company’s social media. Our social media marketing Dallas team wants to share some ways you can put your social media on autopilot. 

Ways to automate your social media

Start a content calendar

Instead of stressing about when you should post, you should start a content calendar. Marketers use this kind of editorial calendar to plan their upcoming content. A content calendar can include blogs, social media posts and emails. By using a content calendar, It is easy to keep track of what content is published when and on what platform. Plus, it allows you to review your posts to avoid mistakes. 

Create a stock of images

To save some time and stress, take all your social media photos ahead of time. Creating a stock of images for your company can come in handy when crafting posts and videos. Of course, there are images or videos of certain events that you cannot take ahead of time. For these instances, set some time aside to take and upload them. 

Schedule your posts

If you are new to social media marketing, you should know that there are tools available that allow you to schedule posts. These tools are called social media scheduling tools. For example, at Dallas Media Group, we use Monstrous.Digital. This tool helps you schedule all your social media posts in one convenient location. Another advantage is that it tracks all data, so you can create posts about how many engagements or clicks your posts get.  

Set up chat options

As handy as it is to automate your social media accounts, you also want to remember that social media is about being social. You want to do more than just post online. Companies should also be actively answering their customers' questions. One way to answer the questions of your customers is by setting up automated responses on Facebook and Instagram. You can do this through Meta Business Suite. Some examples of automated responses are:

• Greet people

• Share and get information

• Send confirmations 

• Follow-ups

Hire a social media management company

At the end of the day if you need extra helping hands to manage your company’s social media, hire a social media management company. This kind of company can oversee your social media, so you can focus on running your business while they handle your social media. For example, a social media marketing Dallas company can help with creating strategies, planning content, scheduling content and doing regular engagement. Our team can become an extension of your marketing team so you can grow your presence in the public eye. 

Contact us today to learn about our social media management services.