Is your business having trouble attracting and engaging potential customers? Then our experts in Dallas marketing services suggest you start using a marketing funnel. This marketing tool is a visual representation of your customer’s journey with your business. 

Taking time to plan a marketing funnel can help you better evaluate your customers during certain stages. By evaluating your funnels, you can increase your sales and grow your brand awareness. If you want to attract more customers, use this helpful guide from our Dallas marketing services team.

The awareness stage

The first step to gaining more customers is spreading awareness about your brand. People cannot buy your product or service if they do not know you exist. The awareness stage is all about getting people to encounter your product or service for the first time. For companies, the challenging part is getting your brand in front of the right audience.

How do you find the right audience?

Finding the right audience is all about research. Your marketing team should figure out where your potential customers are spending most of their time online. This will help you better narrow your focus and help you avoid wasting time and money with the wrong audience. It also helps increase the chances of your target audience finding you and doing business. 

How to raise awareness

Now that you know about the awareness stage, you need to figure out digital marketing strategies that can help you. Here are some ways to raise awareness:

• Optimize your website using SEO so your website shows up under certain search terms

• Conduct digital advertising through search engines or social media 

• Create an email list with potential customers 

• Use influencers to promote your brand

The consideration stage

After you attract customers, you want them to continue to engage with your brand. Having them engage with your brand will help them consider your product or service when they need it. That is why the next step is called the consideration stage. This stage is about customers exploring your business and discovering what makes your brand different from others. 

During the consideration stage, it is a company’s goal to increase the chances a potential customer will do business with them. It is at this stage that you want people to actively look at your website. This stage is important because it is where leads will become customers.

How to gain consideration

If you are struggling to figure out what can help your customers gain consideration, take a look at these strategies from our Dallas marketing services.

• Create digital ads that target people who have interacted with your website

• Write informative blogs, newsletters or film webinars to keep them coming back

• Offer discounts or free samples of your products

Get the help of the best Dallas marketing services team to help you attract and engage potential customers!

If you need help jump-starting or improving your marketing strategy, let Dallas Media Group handle it. Our team of experienced marketing professionals combine new-age approaches with existing marketing and advertising techniques. We will construct a new, customized, strategic hybrid marketing strategy designed specifically for your business and your needs. Contact us!