If you want to increase your number of patients, then you should consider investing in SEO for healthcare. Many industries already use SEO to ensure their website appears on search engine results pages.

A report has found that there are 70,000 health-related searches per minute every day. As a Dallas SEO consultant, we want to break down what SEO is and how healthcare providers can expand their reach. 

What is healthcare SEO?

Before we get to the tips, first, let's cover what healthcare SEO is. This type of SEO simply refers to optimizing a healthcare facility's online presence to increase its visibility on search engine page results (SERPs). The reason why healthcare SEO is different is that search engines use different techniques to rank a medical site. 

The benefits of SEO for healthcare tips 

Whether you are doing SEO yourself or hiring a Dallas SEO consultant, it can be worth the investment. Using SEO can increase your website’s ranking, generate more qualified leads and build trust. Having your website rank high on search engines is important because not many people go beyond the second page to find what they are looking for. 

It can also get you more qualified leads because people who are looking for your products or services will come to your website. As a healthcare provider, it is critical to have trust in your patients. Writing informative content can help build trust with patients and increase your authority.

SEO tips for healthcare providers 

Conduct keyword research

Keywords are critical for any successful SEO strategy. Using the right keywords will get your content and website in front of the right audience. A Dallas SEO consultant suggests you conduct keyword research to gather the best keywords. Be sure to use medical terms so that they will attract patients who are looking for your service. You want to conduct keyword research or hire an SEO agency to do this research for you so you can find the right keywords. 

Start using a Google Business Profile

A Google Business Profile is a free dictionary tool for businesses. This tool makes it easy for your business to show up in search results and maps when using Google. It also helps build credibility for your business. Former patients can leave reviews and then help build trust with patients and Google.

Increase website speed

One ranking factor for Google is user-friendliness. If your website loads too slowly, people are likely to click off it. Google takes this into account when ranking your site. So be sure your website is loading as fast as possible. You can increase speed by optimizing the size of images on your website, reducing the plugins or minimizing the number of JavaScript and CSS files. 

Hire a Dallas SEO consultant!

At Dallas Media Group, we build successful SEO strategies for all industries, including healthcare. Our professionals do everything from keyword research to management. Contact us to learn all about our SEO services.