A powerful social media platform that should not be forgotten about is Pinterest. This social media platform has a total of 463 million monthly active users worldwide. It is being used to discover new ideas.

It works a little differently than other social media platforms. Pinterest is a visual discovery search engine that people use for discovering ideas - like recipes, home and style inspiration and more. 

If you want to learn about how this social media platform can drive traffic to your website and increase brand awareness, check out this guide our social media management Dallas team created. 

The benefits of Pinterest for businesses

Incorporating Pinterest into a business's social media marketing plan can effectively display its offerings. Unlike Instagram, this platform permits users to attach links to their photos. Therefore, if someone likes an image, they can click on it and be directed to the user's website. 

A major benefit that social media management experts see is Pinterest drives traffic to the website. Additionally, Pinterest helps increase brand recognition, motivate purchases and extend the lifespan of content.

How to use Pinterest for business owners

Create a business account

To get started on Pinterest as a business, the first step is to set up a dedicated business account. If you already have a Pinterest account, make sure to review your settings and ensure that you have a business account. This will give you access to analytics for all your pins and the ability to create ads. To convert your personal account to a business account, simply go to your account settings.

Optimize your profile for search

After creating your business account, the next step is to optimize your profile to ensure it appears in the searches of your target audience. This is similar to optimizing your website. To optimize your Pinterest account, use relevant keywords, details and information in your bio and profile. Additionally, when creating pins, ensure you use appropriate keywords.

Create boards

To effectively utilize Pinterest, it is important to create boards that are relevant to your products and services. These boards should focus on topics that your target audience is interested in and actively searching for. For instance, a jewelry store called Mejuri created boards based on the kinds of jewelry they sell, ways to style their products and outfit ideas. 

Generate pins

Once you have created your boards, it's time to start pinning. You have two options when it comes to pins: regular pins or idea pins. Your pins should be eye-catching, informative, inspirational and unique. You can pin blog posts, products and social media infographics to engage your audience.

Keep learning about the algorithm

To maximize your brand's potential on Pinterest, it's important to stay up-to-date on the latest updates. Keeping your team and yourself informed can be achieved by following them on social media or reading their latest blog posts.

Hire a social media management Dallas team to increase your reach!

Dallas Media Group's digital marketers specialize in managing social media to help business owners focus on running their businesses. Our team can scale your organization globally through our social media marketing services. Contact us today to learn more.