One step to building your brand’s online presence is choosing the right social media platforms. There are tons of social media platforms for businesses to join, from Instagram and LinkedIn to Twitter. However, you should make it a goal to only be on the ones you know your audience is using.

If you are considering using Twitter, then check out this helpful guide from our social media marketing Dallas team. It will give you a breakdown of what Twitter is, who the audience is and how to create a successful strategy.

What is Twitter?

Twitter is a social media platform that connects people and allows users to share their thoughts. Users can share their thoughts in text, videos, voice and photo posts. However, there is a character limit. In the beginning, users were only allowed to tweet 140 characters per tweet. Now, the character count limit has doubled to 280. 

What makes this social media platform unique is that users are not able to edit posts once they have been published. However, there has been some news that an edit function is being developed, but it will only be available to Twitter Blue subscribers. 

Twitter’s primary users

When deciding if having a Twitter is good for your business, our social media marketing Dallas experts suggest considering your target audience. The largest age group on Twitter is that of people between the ages of 18 and 29, who make up 42% of Twitter’s users. Diving even further, 61.6%  of Twitter users are males with 38.4% being female, and one-third of Twitter users are college-educated individuals who make more than $75,000 annually.

Twitter strategy for business

Write the perfect Twitter bio

One mistake that many brands make is ignoring their social media bios. This space on your Twitter profiles is how your brand introduces itself to the world. It should be creative and effectively communicate what you provide. Think of your bio as an elevator pitch. 

Give your followers value 

Just like any social media platform, you want to post with a purpose. When you are writing content, ensure the posts entertain, educate or provide an idea to your audience. By tweeting valuable content, you are increasing the chances of getting people to follow your brand and interact with your tweets. If you need help creating valuable content, hire a social media marketing Dallas company.

Interact with your followers

The whole purpose of Twitter is to build connections. You should set time aside to interact with your followers. You want to start conversations with your followers and other accounts. You can engage by responding to comments, direct messages and conducting polls. Do not forget to also interact with the posts of other accounts in your industry. It will help users see your account is active and listening. 

Let a social media marketing Dallas company improve your company’s social media!

At Dallas Media Group, we help businesses manage their social media accounts and improve their social media strategies to fit their KPIs. Let our team of social media experts help grow your social media presence. Contact us to learn more about our services!