If your marketing goal is to increase ROI, then you need to start using email marketing. This kind of marketing has a higher ROI than popular social media platforms. Research shows that email is 40 times more effective than when it comes to acquiring real customers. 

Aside from choosing the best times to send out an email campaign, you also need to make it visually appealing. If the email looks like spam, then people are less likely to interact with it, hit unsubscribe or report you as spam. Investing in email marketing Dallas services is one of the best options. 

Email design tips

Make your layout readable

If your email is getting opened but not getting any conversions, then you should reconsider the layout of your email. Your emails could be hard to read or be overwhelming people with too much text. Redesign your current email’s layout to make it easier to read. 

Three good email layouts are the Z-pattern, F-Pattern and inverted pattern. The Z-pattern is a design pattern that is built around the natural pattern that peoples’ eyes naturally gravitate to. This design is best for emails using minimal text. F-pattern design emails follow the way people scan online rather than read. Finally, the inverted pyramid pattern is one that builds up toward the call to action, so to buy or register. 

Use a responsive design

One of the top places where people check their emails is their phones. About 1.3 billion people check their emails on their mobile phones. As a company, you want to make sure those emails have a responsive design. This kind of design makes sure it fits the size of any screen so people can read the text and do not have to pinch to zoom in on the emails. 

A good responsive email design is a single column that is no wider than 600 to 640 pixels for mobile devices. When designing buttons, they should be a minimum target area of 44 x 44 pixels. The font size should be a minimum of 13 pixels. 

Add colors 

Color is a powerful tool! It can spark the imagination of people. When designing your email, you should keep your branded colors in mind. That way, people can associate your brand with those colors and copy. For example, if your brand colors are red, blue and yellow, focus on using those shades and do not add a random hot pink. 

Adding a splash of color can bring a whole email together. Using color in the right places can draw the reader in. That is why you commonly see the use of bright and contrasting colors where the call-to-action is used in emails. 

Optimize CTAs

The whole point of your emails is to encourage people to take action. That action can be for them to contact you for your services, buy your online products or register for a course. A call-to-action button is added to an email. Depending on the email, it can have several buttons. 

When designing an email, make sure the CTA button is easy to locate. The last thing you want to do is put it where no one will find it and click on it. Another design tip is to make the CTA button a contrasting color to your whole email, for example, a bright red or blue. Keep the text short and simple. 

Get email marketing Dallas services to design and manage all your email marketing campaigns!

At Dallas Media Group, we have digital marketers who can help you design emails that will help improve your funnel’s performance. Our experts can create a solid email marketing strategy to help promote your business and automate it using our email automation marketing tool. Contact us to get started.