jpg 2021 April 14 by The Creative Monsters google my business , hospitality marketing , restaurant marketing The hungry patrons driving down the road have slowed down and more and more of these patrons are turning to the internet to find their food. From mobile apps such as GrubHub, PostMates, and don’t forget search engines like Google to find their favorite local spot’s menu and takeout options. Americans spend on average 12 percent or more of their annual spending on take-out, eating out or delivery options, and during COVID-19 this number could be predicted to be higher than normal!
As restaurant owners and managers, providing the best experience possible will bring consumers back, but you will need an influx to continue to keep the doors open. This is why, even with a small marketing budget, one of the biggest assets to your marketing efforts will be Google My Business. What is Google My Business ?
What businesses should know
Google My Business (GMB) is a free marketing tool that helps companies bring customers right to their listing! With GMB, you create your account, add all the necessary categories and attributes, claim this page and start the process of updating it regularly. GMB also allows patrons to leave reviews, and in return, this does help with local SEO rankings over time because it proves to Google that you are a real and credible company.
The thing to remember is that this is not local SEO, it is Google My Business. It plays a major role in the local SEO optimization , but simply having one and posting to it does not help your rank in Google. These are the top Google My Business features for all restaurants!
Google my Business for restaurants 1. Bring in locals This seems pretty obvious, but GMB listings lure in customers because you are feeding Google what consumers want! A menu, reviews, and a description.
Putting the idea into practice
Even if a customer doesn’t know the name of your restaurant, when they search “tacos near me” your GMB could be the one showing in the results! You gain SERP real estate as we call it without even having to run paid advertising. Be ahead of the competition As a creative management firm, a restaurant owner would be surprised at the number of restaurants that have unclaimed GMB pages, no websites and little to no digital marketing efforts.
It happens, but the thing is, this is the perfect opportunity to give your restaurant a cut ahead of the competition. Always use this as a moment to capitalize on these opportunities. Visibility on the Map Pack The Map Pack on Google is the top three organic search results that populate when someone searches for “tacos near me.
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