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jpg 2020 July 29 by The Creative Monsters No tags where found. Just like miscommunication within a company between its management staff and its employees with jargon and corporate acronyms, the same thing can happen between a potential or current client and its agency! A client hired an agency for the simple fact that they are not marketing wizards or SEO connoisseurs so a meeting riddled with acronyms and jargon can start to be a bit overwhelming, but no one will admit it!
What businesses should know
Potential and current clients oftentimes find it difficult to understand and keep track of all the acronyms that are used within marketing meetings. As SEOs and Digital Marketing Strategists, we often forget that our clients are experts in their own industry, which means, they probably are a bit confused when you are throwing around industry jargon like SEO, KW, DM and so many other acronyms we use on a daily basis. You are more than likely confused when they throw around their industry jargon, and often just are a bit better at Googling.
However, it is important that an agency explains these acronyms continuously! For potential clients or those searching for a Dallas SEO Consultant to help with your strategies, here are some common acronyms that our experts might throw out here and there! We do try to keep it to a minimum, but sometimes, we forget!
Search Engine Result Page (SERP) Search Engine Result Page(s) (SERP) kind of sounds like a bad slushy idea at 7-Eleven, but in all reality, this is a pretty easy acronym because the meaning behind it is simple! A SERP is the search results that populate when someone types a search query into a search engine like Google! No matter what the search query is, the results that show are part of the SERP of said query!
Putting the idea into practice
So, the next time you hear a Dallas SEO consultant say “SERP” just remember that it is the results that populate in Google, Bing or Yahoo!. The next acronym deals with a SEO strategy that oftentimes unknown! Link Building (LB) Link building (LB) has several different names in the SEO industry, but this seems to be the most common acronym that is out there for it!
LB is also known as backlinking or inbound links. LB is the process of getting other sites to link back to your website. A website needs an active LB strategy because this is one way a website can show its credibility to a search engine, especially Google.
This article is part of the Dallas Media Group insights library. For advice specific to your website, market, or technology stack, start a conversation.